MikeJim

The Wall Street Journal explains.
http://blogs.wsj.com/dailyfix/2012/0...ning-jet-fuel/

Tom W

You need something to emulsify the fuel and get it off the track. Since it will not mix with water, you can't remove it well by simply washing it off. If you emulsify it first, you can then wash it away.

While they may have done experiments to determine if Tide works better than Wisk (which I doubt), it is likely simply the brand they bought at Costco to have available. Years ago when I did detergent research Tide was mainly neutral surfactants and Wisk used a lot of alkaline ingredients. I'd guess that a neutral/non-ionic detergent would be better for jet fuel than an ionic detergent. Diesel fuel is non-ionic.

FFaust

Don't understand the chemistry, but Jet Fuel = Diesel = Kerosene = more oily than gasoline, so need soap to clean.

sig_a

They use Tide because Procter & Gamble has been successfully making soap for 177 years. Nascar and P&G are tight. Corporate symbiosis is a good thing.

ltc

^ + 1
Personally, I always use Dawn as a degreaser ...

No HTwo O

Matt Kenseth:

"I'd like to thank my Best Buy Ford, baby Jesus, my smoking hot wife, and those great folks at Tide for today's awesome victory!"

MikeJim

Where does one come up with 200 pounds of Tide on a Monday night?

Dr.Bill

Here's what I know about Tide - if you mix it with water in a fairly thick slurry, then paint on a white wall it looks normal in daylight. Under a black light, it's fluorescent and the painting glows. Unless they changed the formula since the old college days.