Why don't they just fess up the demand for their cars is underwhelming?


"British luxury carmaker Aston Martin, whose iconic models gained notoriety via appearances in the James Bond movie franchise, also flagged cuts in its profit margin and production target for the year.

It announced a roughly 1,000-unit reduction in response to “disruption in its supply chain and continued macroeconomic weakness in China,” anticipating that its earnings before interest, taxes, depreciation and amortization (EBITDA) for 2024 will now come in below the previous year’s performance.

The company said it no longer expects to achieve positive free cash flow in the second half of this year, and noted that its full-year gross margin is anticipated to come in below 40%, compared with a previous target of around that threshold.

Aston Martin said it is “addressing the supply chain challenges and continues to recognise the significant market opportunity that China represents as its macroeconomic environment improves.”

The company’s shares closed 24.5% lower on Monday, its worst one-day fall since March 2020 according to LSEG data."
https://www.cnbc.com/2024/09/30/dodg...t-warning.html