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Porsche suggested: “Our product strategy could enable us to deliver more than 80 percent of our new cars fully electrified in 2030 - depending on the demand of our customers and the development of electromobility..." DEPENDING ON DEMAND! Oliver Blume, CEO may very well be an incredibly smart guy, but he's also a mealy mouth trope who is doing what VW tells him to do. I'll gladly admit there are customers and places for EVs to exist and be used successfully, but not in the sports car world. And while they may adjust their plan for the Cayenne, what about the Boxster/Cayman? The Box/Cay are among the most affordable Porsche models, and exceptionally fun to drive. I'm glad I have my '09 Base Cayman and will never let it go. EVs are like driving golf carts - soulless transportation for short distances. No thanks!
New vehicles, such as the Gen 4 Cayenne, will be pure EV but they will keep building current generations, such as the Gen 3 Cayenne, as long as people keep buying them. That's the gist of their new position.
So when are they announcing that the next gen cayman will at some point get a petrol motor? We all know it's coming.
They've already announced the discontinuation of the Boxster / Cayman after next year (or maybe after this year?) and an EV replacement, so I wonder if they'll scrap those plans and do a refresh or if they'll just develop a next-gen Boxster / Cayman platform with ICE and have the EV be a separate vehicle?
I wouldn't be surprised if they scrapped the EV replacement since they seem to have a lot of issues with the Taycan and sales are not wonderful.
Can anyone provide an example of a successful company that has no entry level and keeps retreating quickly year over year to higher pricing faster than the average inflation rate?
I don't think the EV strategy is without risk but let's face it, the market for them is growing just like mobile phones, from urban centers on out. It's more concerning to watch Porsche retreat to becoming a niche brand with its pricing and vehicle strategy.
Porsche has intentionally priced itself out of reach for mainstream customers, and offers no hint of affordable sports cars going forward. A revival of a fun youthful affordable sports car like a 968 or Cayman, or some new unique hatchback that weighs less than a Panzer and has fewer touchsreens than an Airbus could be a good recipe to keep Porsche vibrant and healthy for another 20 years, and it would help differentiate the company from its VAG cousins. Unfortunately it looks like going forward, the 911 may be the only unique Porsche model that doesn't share platforms with every other VAG brand, and the 911 is well out of reach for mainstream buyers.
The death of the ICE Macan and 718s next year will almost certainly restrict potential new customers from households earning less than ~ 3 times the USA median household income ($74,580 annual income in 2022 per census.gov). I would be sad to see a day when all but one or two Porsche models are just clones of big fat platforms compromised to offer the ability of underpin huge SUV bodies, with the only real differentiation being the Porsche badge, an aggressive software tune, and lots of overpriced interior bits.
Last edited by roule; 08-21-2024 at 05:13 PM.
Reason: legibility
08-07-2024, 04:55 PM
Porsche to Continue Making Gas Engines Into the Next Decade
