Notices
997 GT2/GT3 Forum 2005-2012
Sponsored by:
Sponsored by: Porsche North Houston

Porsche Marketing Makes One Feel Special

Thread Tools
 
Search this Thread
 
Old 09-02-2009 | 10:57 AM
  #16  
texas911's Avatar
texas911
Race Car
 
Joined: Sep 2004
Posts: 4,053
Likes: 2
From: Houston, Texas
Default

Got mine too, but disappointed that all it was was a brochure! I was expecting a thumb drive at least!
Old 09-02-2009 | 11:16 AM
  #17  
DRC440's Avatar
DRC440
Rennlist Member
 
Joined: Aug 2008
Posts: 61
Likes: 2
From: Pittsburgh, PA
Default

I received one yesterday as well.
Old 09-02-2009 | 11:26 AM
  #18  
rodjac's Avatar
rodjac
Rennlist Member
 
Joined: Jan 2009
Posts: 197
Likes: 0
From: san francisco area
Default

I wonder how many RMS leaks and other problems they will have to reject under warranty to pay for this junk.
Old 09-05-2009 | 01:44 PM
  #19  
SGonzo's Avatar
SGonzo
Advanced
 
Joined: Dec 2006
Posts: 78
Likes: 0
Default

I got my little red package and it was leaking oil from the rear center binder, that's how I knew it was an official Porsche product
Old 09-05-2009 | 03:53 PM
  #20  
triode's Avatar
triode
Rennlist Member
 
Joined: Jul 2005
Posts: 1,139
Likes: 71
From: Charleston, SC
Default

^ good one.

I agree that the brochure is quite general, but still like the move by PCNA to acknowledge loyal customers...a little stroking never hurts in tough times.
Old 09-05-2009 | 06:51 PM
  #21  
enthusiast's Avatar
enthusiast
Rennlist Member
 
Joined: Dec 2002
Posts: 2,260
Likes: 38
From: Colorado
Default

I received one as well but I would prefer more information/details in the kit.
Old 09-05-2009 | 09:30 PM
  #22  
pdxjim's Avatar
pdxjim
Rennlist Member
 
Joined: Oct 2003
Posts: 2,305
Likes: 16
From: Portland Oregon
Default

PDK Cayman cabriolet owners get nothing!
Old 09-05-2009 | 09:55 PM
  #23  
DK911's Avatar
DK911
Advanced
 
Joined: Nov 2006
Posts: 50
Likes: 0
Default Got Mine!

Took it as a sign that I should buy the 2010 GT3 I was on the fence about. I'll pick it up tomorrow!

I guess they know what they are doing in the marketing department!

DK
Old 09-07-2009 | 12:20 PM
  #24  
ervtx's Avatar
ervtx
Addict
Rennlist Member

 
Joined: Jan 2003
Posts: 1,857
Likes: 2
From: DFW
Default

It did have SOME redeeming value - cool photos and graphics.

<--------
Old 09-07-2009 | 12:59 PM
  #25  
Carrera GT's Avatar
Carrera GT
Wordsmith
Rennlist Member
 
Joined: Feb 2003
Posts: 8,623
Likes: 10
Default

Originally Posted by SGonzo
I got my little red package and it was leaking oil from the rear center binder, that's how I knew it was an official Porsche product
: )

What an obscene waste of resources from the paper it was printed on to the air in the head of the marketing people. Just irrelevant, outdated and useless to all but perhaps a tiny fraction of buyers.

How many GT3 buyers dislike getting timely information off the Web and would rather get outdated and superficial junk mail in print?

I received two (one was using my address for another name...) so they didn't even "cleanse" their customer database before they pulled the trigger on this million dollar scatter gun.

I think if they mailed a simpler USB drive with a couple of laps of the GT3 or RS lapping various tracks (Laguna, Nurburgring, etc.) using a decent data acquisition system and maybe included the equivalent Sport Chrono (or updated Chrono to include transponder beacon functionality so that it was useful...) you could then use some sort of replay software to watch the videos and examine the track data.

Then you could imagine putting that USB drive in your own GT3 and gathering your own lap data to "race" against Rohrl or some of the other factory or team drivers.

How long has Porsche been selling Sport Chrono? Has it improved at all beyond being the most expensive and awkward stop watch in history? Anyway, I'm off on a tangent.

If Porsche's reacting to flat-line on sales, they should go to the point of the problem -- the incompetent, lazy sales staff in their franchise stores. Start by compelling the dealers to sack half their sales staff, then budget on training and motivating the remaining half. I think almost everyone on Rennlist is tired of the same-old, same-old from the 90's where the customer knows more about the cars and factory plans than the sales staff. And it's no use playing this "privilege of ordering a car" game any longer.

Porsche might do well to learn from the mistakes of Ferrari. And it could surely learn from visiting a Lexus dealership -- from which they need to go upscale, not downscale.

If they want a known customer to buy a car, don't send junk snail mail. Instead, go back to basics: get the sales person to call and leave a voicemail with an invitation, send an email with real information and an invitation. Start a sales cycle -- create awareness, generate demand ...
Old 09-07-2009 | 05:10 PM
  #26  
KBS911's Avatar
KBS911
Rennlist Member
 
Joined: Jun 2004
Posts: 1,950
Likes: 134
Default

I got mine as well. Thought it was a nice touch.
Old 09-07-2009 | 05:15 PM
  #27  
rmag's Avatar
rmag
Rennlist Member
 
Joined: Jul 2005
Posts: 1,449
Likes: 54
From: Virginia
Default

Got it and chucked it before opening, since you guys already showed me that inside the box Porsche wasn't sending me a key to a new one without an RMS.
Old 09-07-2009 | 09:44 PM
  #28  
Nizer's Avatar
Nizer
Rennlist Member
 
Joined: Feb 2006
Posts: 13,688
Likes: 1,916
From: Wishing I Was At The Track
Default

Originally Posted by Carrera GT
I think if they mailed a simpler USB drive with a couple of laps of the GT3 or RS lapping various tracks (Laguna, Nurburgring, etc.) using a decent data acquisition system and maybe included the equivalent Sport Chrono (or updated Chrono to include transponder beacon functionality so that it was useful...) you could then use some sort of replay software to watch the videos and examine the track data.

Then you could imagine putting that USB drive in your own GT3 and gathering your own lap data to "race" against Rohrl or some of the other factory or team drivers.
Oh man, now you're going Area 51 on us...
Old 09-07-2009 | 10:38 PM
  #29  
ADias's Avatar
ADias
Nordschleife Master
 
Joined: Mar 2004
Posts: 8,313
Likes: 402
From: Southwest
Default

I got one and it's a nice package. It's thin on technical content though,
Old 09-07-2009 | 11:50 PM
  #30  
Phil's Avatar
Phil
Phlat Black Guru
Rennlist
Lifetime Member
- Times 2

 
Joined: May 2001
Posts: 4,484
Likes: 2
From: Back In RI...............
Default

got one. Blah..........


Quick Reply: Porsche Marketing Makes One Feel Special



All times are GMT -3. The time now is 02:14 AM.