Porsche Marketing Makes One Feel Special
#25
What an obscene waste of resources from the paper it was printed on to the air in the head of the marketing people. Just irrelevant, outdated and useless to all but perhaps a tiny fraction of buyers.
How many GT3 buyers dislike getting timely information off the Web and would rather get outdated and superficial junk mail in print?
I received two (one was using my address for another name...) so they didn't even "cleanse" their customer database before they pulled the trigger on this million dollar scatter gun.
I think if they mailed a simpler USB drive with a couple of laps of the GT3 or RS lapping various tracks (Laguna, Nurburgring, etc.) using a decent data acquisition system and maybe included the equivalent Sport Chrono (or updated Chrono to include transponder beacon functionality so that it was useful...) you could then use some sort of replay software to watch the videos and examine the track data.
Then you could imagine putting that USB drive in your own GT3 and gathering your own lap data to "race" against Rohrl or some of the other factory or team drivers.
How long has Porsche been selling Sport Chrono? Has it improved at all beyond being the most expensive and awkward stop watch in history? Anyway, I'm off on a tangent.
If Porsche's reacting to flat-line on sales, they should go to the point of the problem -- the incompetent, lazy sales staff in their franchise stores. Start by compelling the dealers to sack half their sales staff, then budget on training and motivating the remaining half. I think almost everyone on Rennlist is tired of the same-old, same-old from the 90's where the customer knows more about the cars and factory plans than the sales staff. And it's no use playing this "privilege of ordering a car" game any longer.
Porsche might do well to learn from the mistakes of Ferrari. And it could surely learn from visiting a Lexus dealership -- from which they need to go upscale, not downscale.
If they want a known customer to buy a car, don't send junk snail mail. Instead, go back to basics: get the sales person to call and leave a voicemail with an invitation, send an email with real information and an invitation. Start a sales cycle -- create awareness, generate demand ...
#28
I think if they mailed a simpler USB drive with a couple of laps of the GT3 or RS lapping various tracks (Laguna, Nurburgring, etc.) using a decent data acquisition system and maybe included the equivalent Sport Chrono (or updated Chrono to include transponder beacon functionality so that it was useful...) you could then use some sort of replay software to watch the videos and examine the track data.
Then you could imagine putting that USB drive in your own GT3 and gathering your own lap data to "race" against Rohrl or some of the other factory or team drivers.
Then you could imagine putting that USB drive in your own GT3 and gathering your own lap data to "race" against Rohrl or some of the other factory or team drivers.