ltcjmramos

I can understand their putting "Porsche" on the SUVs and the Panamera, even the Cayman and Boxster. But to put it on the 911, IMO, shows a lack of appreciation for the iconic stature of the car.

I don't much like the "Carrera GTS" script on my car. I intend to remove it, and put simply "GTS" similar to the "GT3" that was on my prior car.

RobC4sX51

Almost one word: CarreraS

ltcjmramos

"GO AF"? You a recruiter?

Go Army!

street rod

Don't give them any ideas...

BobDyl

Agreed that this branding and micro-branding is ridiculous. I think BMW has it exactly right with, for example, the X5. It's just an X5, that's it. There is some additional, very subtle, branding on the side that identifies and xDrive35i or 35d or 50i. Anyway, I think this would be a smart way for Porsche to go. 911 as the "simple" brand with perhaps the lower door decals to differentiate models (should the owner want them and/or leave them on).

Dennis C

I love the fact that my 997 TT just says "turbo" on the back. I also like the fact that my 996 C4S just said "Carrera 4S" on the back. The micro branding on the new models is totally out of hand. Hey... Have a look at my new Porsche 911 991 Carrera 4 GTS Cabriolet!.

hot nikon

This.

I suppose we should be glad the characters aren't in Mandarin...

Ray S

I agree....

Simple, but it says all you need to know.

johnireland

Porsche isn't alone in graphics excess. And it isn't just the signage. Wheels of elephantine size, painted brake calipers just to make sure everyone can see them, wheel designs and color schemes that seem more appropriate in graphic novels.

And then of course we have horsepower we rarely (and sanely?) have a chance to use. Lambo, Ferrari, Bugatti, Aston Martin, Porsche, Corvette, all impressive but also mostly impracticle.

If the new Alfa Romeo 4C came in a 2+2 it would probably be sitting in my garage.

KNS

The 991 doesn't really look like a 911 anymore, a Jag maybe... Porsche needs to remind people that they're still selling 911s and as mentioned above, it's probably become harder with the sea of SUVs on their lot.

onewhippedpuppy

Time for a badge delete!

Techbod

A guy in Santa Monica had/has a Bentley GT that he parked on the street. It was meticulously debadged - and then rebadged with Hyundai H emblems. Tail, hood, wheel center caps, and, the best part, a one-of-one custom license plate frame reading Hyundai of Bel Air.

The time and level of detail that went in to this always made me appreciate the gag.

Domer911

photo Turbo S1 064

Edward911

+1 on the excessiveness of current generation badging. I can understand for the Macan or Cayenne where yoga moms might not know whether it's a really nice Hyundai or a new Lexus SUV, but the 911, Cayman, and Boxster look pretty unique compared to other sports cars. I appreciate how the only places on a 997 that you see "PORSCHE" are:

1. Hood emblem
2. Air bag cover emblem
3. Floor mats
4. Base of rear window
5. Wheel hub covers

Compare this with the 2015 BMW M3! http://www.carbuzz.com/news/2015/1/1...an-50-7724576/

KNS

Funny! I've always thought that if I'd owned a Bentley (or similar) and I'm pretty sure I never will, I'd like to do the same exact thing to it.