Yeah, was researching both... actually I think there's a silver lining in Wagons not selling well, since you can have them for cheap after a cpl of years.

Any experience with either? 328 seems to be a bit sportier than A4, although I like the looks of A4 better. I am just not sure which one might be more reliable.

 

I really like my '08 Tahoe. Great on the highway and it has been reliable now with 65,000 miles on the odometer. It's also relatively cheap to fix.

 

I've driven both of the sedan versions and found the audi to be less driver focused, but as you said looked better and also had a nicer interior. You really can't go wrong with either, but if you want a car that's fun to drive go with the bmw.