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i saw research peice on porsche - target customer for 997

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Old 01-25-2006, 11:47 AM
  #31  
dmac
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Originally Posted by robbonds
im a combination of all except elitists
Ditto. Maybe we should be a separate category.
Old 01-25-2006, 11:58 AM
  #32  
rome
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Originally Posted by robbonds
earns approx $175k US

im looking for the research peice...

Think this sounds about right for $100k cars ?
Not sure where this research comes from but it seems way off to me. In a Business Week article from several years ago, Porsche CEO Wiedeking was quoted as saying that average income of 911 owners is $310,000 and average income of Boxster owners is $243,000. Link is below


http://www.hss.caltech.edu/~mcafee/C...04/Porsche.pdf

Even these higher income numbers seem way off to me, especially considering that a lot of these cars are bought as 3rd cars (i.e.toys), and considering how much housing costs have gone up over the past few years... but I suppose people have their weaknesses.
Old 01-25-2006, 12:30 PM
  #33  
GT3BB
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Boy, I am radically underpaid!
Old 01-25-2006, 12:48 PM
  #34  
robbonds
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found the article - from HVB global mkts research...target customer for 911 is
46 yrs old
annual net income is $144 uero - thats aboyut $176k US

boxster is
42 yrs old
95k euro

cayman
45 yrs old
106k euro

cayenne
45 yrs old
$180k euro
Old 01-25-2006, 01:21 PM
  #35  
boolala
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Now that's more believable. There's no way that the average is $310,000 unless we all make about 200 K and someone here makes a trillion dollars a year (maybe on the CGT forum).

Median income would probably be a more accurate measure and likely considerably less.
Old 01-25-2006, 01:45 PM
  #36  
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Fantasists (9 percent): car is a form of escape; some guilty feelings about owning the car; try deliberately to avoid impressing with the car.
Originally Posted by lawjdc
Guilty as charged. Not only with the 997S, but also with all previous 911's and even with a Mazda twin turbo RX-7.
Ditto, and it's unfortunate. Had my 997S windows tinted partially so that it was less likely that my co-workers would recognize me cruising into work, as it would only cause problems.

Pardon the pun but I think Ben is on solid ground, for the 20 years following 2010 there should be a surge of migration of recently retired dual-career baby boomers to high amenity areas.
Old 01-25-2006, 01:46 PM
  #37  
Crazy Canuck
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I think we are focusing too much on income and forgetting about wealth. A high net worth with low debt (and debt service) with a lower income will enable people to purchase items that they shouldn't necessarily purchase given their incomes. Many people inherit wealth from parents etc. While this isn't technically income it certainly helps the cashflow situation and increases net worth.

I too agree that tapping a home equity loan to buy a car is nuts just from a personal comfort point of view. I love the fact that my home is paid for. It isn't the biggest but it does house 2 cars inside (4 with lifts eventually) and I'm single. My only costs are utilities, insurance and property taxes. Everything else is discretionary income. I don't **** it all away but some is for play, some is investing etc.

I think a lot of the comfort from buying real estate comes from the fact that it is not a depreciating asset like most cars. Of course there will be peaks and valleys but add the fact that you have to live somewhere and it becomes more palatable. Paying a mortgage can be thought of as a forced savings plan. Your equity increases as time goes on. $1.25 million is a lot of coin but then again you can't live in a Bugatti - at least not comfortably.
Old 01-25-2006, 02:01 PM
  #38  
OCBen
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If you guys were to see a picture of this house you would fall off your chairs right now and say, "OMG - That's insane! ... What's the world coming to!" ... I think I'd be too embarrassed at this point to show you anyways. I keep telling my wife that if she wants to get a really nice home with a big yard for about half what we're paying now we would need to move somewhere like Texas or the Midwest.
Old 01-25-2006, 02:13 PM
  #39  
Crazy Canuck
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My sister and her husband just bought a new nicely equipped 4500 square foot house with 2 car garage on a 60 x 100 lot for about $450k Canadian. That's up here in the great white north though.

We have a bit more land to spare than Orange County.
Old 01-25-2006, 02:32 PM
  #40  
OCBen
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This relatively modest house by comparison is only approx 2900 sq ft, 4 bdrm and not much of a lot size to speak of. From the sidewalk to the front of the house it's about 10 ft. From the side of the house to the wall that separates the properties there is barely enough room to walk through.

It's all about location, location.
Old 01-25-2006, 02:57 PM
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OC Ben -- I hear what you are saying. It is insane here. Million dollar two bed room fixer uppers in West LA.
Old 01-25-2006, 03:11 PM
  #42  
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Originally Posted by OCBen
..If we do buy it, I hope we have clean sheets for covering the windows, 'cuz we won't be able to afford decent window treatments for a long time...
LOL, this is EXACTLY what i am using right now. got those paper window shead from homedepot, works great
well, new house will have problems, let it settle for 2~3 years before wife starts "mods"
Old 01-25-2006, 04:05 PM
  #43  
rome
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Originally Posted by boolala
Now that's more believable. There's no way that the average is $310,000 unless we all make about 200 K and someone here makes a trillion dollars a year (maybe on the CGT forum).

Median income would probably be a more accurate measure and likely considerably less.

Boolala-- I'm confused about a couple of your posts. In one you said house expense should be 28% of gross income. In another you said 3 months gross income (i.e. 33%) for car expense. This would leave you with only 39% of your gross income BEFORE even paying taxes. After tax income would be negligible.

Applying these figures to the supposed "target buyer" making only 175 thousand bucks a year, after paying his/her taxes, the hypothetical buyer would have to live on only a few thousand dollars...I suppose he/she could eat Ramen noodles for every meal?

Also, if you applied a median figure, it would be higher, not lower, if your assuption about the demographics is correct.

I think that the report I attached from Porsche Ag is much closer to the truth, AND that BW article was from 6 years ago. I'll bet now the income figures are even higher.
Old 01-25-2006, 04:05 PM
  #44  
Edgy01
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Ben,--that's Orange County! And it's WORSE in Santa Barbara! But the equity clock just keeps running and running. I really don't see an end to it.

Dan
Old 01-25-2006, 04:06 PM
  #45  
rotthaus
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Originally Posted by robbonds
found the article - from HVB global mkts research...target customer for 911 is 46 yrs old . . .
Nice to see that I am underage.

Greg
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