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Fair margin on '03 996 C2?

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Old 10-07-2002, 11:18 PM
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Jim Lamb
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Question Fair margin on '03 996 C2?

What's a fair profit for a dealer to make on an '03 996 C2? Porsche's MSRP gives them a fairly huge margin. I want my dealer to make a fair profit, but I also don't want to completely eat the first year's depreciation. Is 4% reasonable?
Old 10-09-2002, 01:58 AM
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Armando Ramirez
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Friend of mine just ordered a new 996 C4S got 6% no problems. The sales guy is a bud of mine, but I don't think that was too far out of line.

Good Luck
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Old 10-09-2002, 10:47 AM
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John Murray
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Its a 2003 model, man. We are still in the year 2002!!!! Pay sticker price.


Of course, I am biased.



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