trophy

I would give myself a pay rise,
Drive every car in the Museum,
I would have Porsche rent out the "Green Hell" and arrange for my track junkie friends to join Me and Walter for a care free day on the track.....

gonzilla

My first order of business would be to decrease the number of 911 variants from whatever it is now (I think approaching 30) to a maximum of 6:

Coupe
Cab
Targa
Turbo
RS (no more GT3, GT3RS, GT3RSR, GT3RSRSRSRSRS)
Turbo RS (no more Turbo S or GT2)

In addition, for the track junkies, I would offer a clubsport that would be built to order, available with a variety of motors and transmissions (not cheap).

I would focus my energy on these cars and everything else would come second.

Yes, I might bankrupt the company, but I would take it back to its roots one last time before the flame went out instead of embarrassing it with 100s of varieties of overpriced SUVs, 2-doors and sedans.

Leon993

I would instill a corporate mandate that makes all dealers around the world try to address the needs and concerns of Porsche owners from all models, and not just the new ones. I would try to develop a business model that captures the business of people like us, who would gladly go to the dealer if they had more knowledgable staff and more competitive prices with other independent shops.

nile13

Dealers have nothing to do with factory. Factory has near-zero direct influence on dealers. That is true for all automakers and US distribution network.

Although the german manufacturing paradigm of every problem being an "operator error" would be really nice to change once and for all.

CalvinC4S

I'd call in sick.

Jeff96-993

Dry sump. Everywhere. Then I'd know you were serious about returning to the brand. All other issues are open for discussion.

Warpig

Hmm...

dont really have a problem with Porsche trying to make a car for everyone... so I would keep the lineup and also bring some back.

Cayenne... it makes sense for a car company to try to build different vehicles that will get the most people in the brand.

Panamera... nice to have a luxury sport vehicle so you can take the "luxury" part out of the part of your lineup that should only be "sport".

Bring back the 928 as your larger (than a 911 but smaller than a Panamera) "touring" car. Also because I like it. Timeless style with some modern comforts... Front engine rwd or awd V8 with lots of power. IMO the 993 and the 928 are pure sex on wheels.

Bring back the 968 as your smaller front engine rwd sports car. Offer it with a V6 or optional V8

the 911... also available in a 6 or an 8 why not? give it the feel and re-connect the driver to the road.

like the cayman... for the most part but would like to see Porsche design an "other than 911" car that the front end doesn't look anything like a 911... keep dreaming...

Hmm... make all the parts priced realistically as well as shop labor rates.

Nick

MarkD

I'd keep making all of the other stuff so I could continue producing iterations of the 911
and I'm with Jeff on the dry sump... At least on all of the flat 6 engines

MarkD

oh man... Mike, some day when we meet, I need to buy you an adult beverage just for that line

nile13

Thanks, Mark, I'll be here all week

axl911

I'd make the GT3/2/RSs 997/991s the lowest priced cars. While convertibles with auto trannys and leather covered cupholders the highest priced.

Charge em by the pound!!!!

greenshoe

If they were an independent company, then they should be a premium auto manufacturer like Audi, BMW, MB: sales driven by sedans and SUVs (with sports cars like the SLS being more of a niche segment).

But if they plan to remain indefinitely as part of a larger auto group like they are now at VW, they should be a premium brand: focus purely on sports cars, and leave the sedans and SUVs to other divisions within VW.

Basically, are they competing more with BMW, Audi and MB by focusing on Cayenne and Panny sales, or are they competing more against Ferrari, Lambo, etc by focusing resources on the 911?

Are they a mostly luxury vehicle company, or a sports car company? Cars or toys?

Porsche right now is in between, and that isn't sustainable.

I'd go the sports car route!

mcipseric

+1!

Sean Hamilton

Nah, wouldn't be a "problem", Mike - It'd go like "stink" !!

dgmattingley

[QUOTE=gonzilla;8848718]In addition, for the track junkies, I would offer a clubsport that would be built to order, available with a variety of motors and transmissions (not cheap).

IQUOTE]

+1.

Let's face it, the 996 and 997 have sold quite well and Porsche would be crazy to mess with that formula. The 991 should be Porsche's GT car, there's no need for a similarly large front-engine GT in the lineup to steal it's thunder.

But Porsche still needs a pure sports car, and the Cayman hasn't sold well. Replace it with a rear-engine, dry sump, flat-six, air cooled, SMALL sports car. Why can't Porsche have two rear-engine cars? I don't care what they call it. If marketing wants the 911 to be the GT car, who cares.

I hate the Cayenne, but if it makes money so be it. Ditto the Panamera.

In the meantime, make a mid-engine supercar (like they already plan on, apparently).