Reuben

http://www.brandchannel.com/home/pos...For-Jerks.aspx

twinreds

Ed Burdell

Yeah, he's painting us all with pretty wide brush strokes. Although the stereotype certainly exists, I doubt many of those type are on RL.

ilko

The writers want those movies to appeal to a broad audience and the common misconception is that Porsches are expensive. If that guy was driving a brand new Honda Accord (same MSRP as a used Cayman) then it wouldn't be as entertaining.

Now as far as stereotypes are concerned there is absolutely a healthy dose of truth to that. But what I've noticed is that most of the guys fitting the stereotype have the latest models.

And yes some are on Rennlist. But most are over at 6speed

vincer77

I think what this is article is really getting at is how Porsche uses it's brand in the movies. Maybe Porsche does not care about whether Porsche drivers are jerks or not, just as long as they are perceived as successful in the movie. Or do they like the "edgy-ness" of these characters. A couple of movies may or may not be a true representation of how Porsche manages it's brand image in the movies, but it is interesting.

goofballdeluxe

Most rich people have an over-developed sense of entitlement and worth, and Porsches are expensive. You do the math.

nskd3

I assume Porsche's 80's image of "submarine" didn't work out too well. (Risky Business)

gonzilla

It's all true. Case in point... I am a total douchebag, that's why I thought it appropriate to buy a Porsche.

jlb_94611

I don't have sound on this machine to listen to the clip but ..

"What's the difference between a Porsche and a Porcupine? .. the ****** are on the INSIDE!"

chopperzz

Is this to then assume that Porsche has the ability to read movie scripts before loaning/selling a car to a film production? Do they pay for a product placement into a movie, plus supply the cars? Is it that a production narrows down the available car options for each character (say Porsche, BMW, Audi) then approaches each brand and has them bid to take over the placement spot? Does it become a bidding war between the shortlisted choices?

or is it that when a manufacturer is called about a product request they just overwhelmingly support the need, regardless of the personality of the character, because any screen time is better than none?

I have no idea, and would love to hear from a rennlister who works directly in the industry.

timothymoffat

cdmdriver

We all need to embrace and own the perception.

vincer77

I am not sure what Porsche's policy is, but my sister works for Disney, and they are very careful as to how their characters are used. Yes, they would read a script etc... before making a decision. And you are right, there probably is a bidding war that occurs between brands, but they likely bid for spots that are in line with their marketing philosophy.

Canyon56

It's not just Porsches but anything expensive. Because there is, and always will be, a large contingent of wealthy people who need to express their wealth through visible consumption. A Porsche fits that bill plus it's a car that has an "exclusive club" of sorts (only those "in the know" can really understand the marque, yada yada.)

Porsche (and MB, BMW, etc..) are recognizable products that can easily be stereotyped. And everybody plays on this (even automotive media like Top Gear) It's just the way it is. And it also happens on the opposite end of the ladder.

And Porsche is the one with the last laugh anyway: "A new study has found that German sports car maker Porsche earns an incredible average of $28,000 in profit on every vehicle it sells. The figure — printed in Germany’s Welt am Sonntag newspaper, citing a study by B&D Forecast — dwarfs the per-car earnings of virtually any other automaker."

Remember these series of ads

TMc993

Stereotypes are so common because people are too lazy to think past them.