So long, 993. Hello Corvette!
04-01-2010, 03:56 PM
#16
Rennlist Member
The BMW Political Roundel Attachment Tag.
01/04/2010
Show your true colours this election.
Soon, Great Britain will be in the grip of election fever and as the public goes to the polls BMW has created a unique way to personalise its vehicles depending on your political views. BMW’s innovative Political Roundel Attachment Tag (PRAT) is a highly stylised limited edition accessory of the BMW product portfolio and comes available in the colours of all major UK parties.
Uwe Beanhadde, Head of Made-up Technology at BMW’s renowned Forschungs und Innovationszentrum in Munich, said: “We have been working on this innovation for a number of years and see it as a niche we’ve yet to expand into. One of the most popular features sure to strike a cord with the floating voter is that the roundel can also be replaced in a matter of seconds should the opposition suddenly feel more appealing”.
News of the PRAT accessory comes swiftly after boffins at BMW offered other award winning innovations such as Canine Repellant Alloy Protection that stopped dogs relieving themselves on your nice wheels, Magnetic Tow Technology, the ultimate in tailgating tech, and BMW Instant Messaging which let owners really know what they thought of other road users.
Car buyers are expected to vote with their wheels as well as their feet on election day, but before that further details on PRAT can be found by contacting 0800 561 0080 or emailing
Can you tell me more about the April Fool's adverts?
Each year WCRS (BMW's advertising agency) produces a tactical April Fool's day advert which appears in the broadsheet press on April 1st only.
The April Fool's day concepts are designed to teeter on the verge of credibility, therefore taking in scores of slightly less vigilant readers. The concepts tend to focus on a new and revolutionary piece of technology from BMW, yet push the idea just beyond the plausible.
The tongue-in-cheek adverts take exactly the same format as all non-spoof BMW adverts, hence it is down to the reader to notice the difference between the plausible and the
non-plausible.
April Fool's day adverts have become a BMW tradition primarily aimed at BMW drivers as a once-a-year opportunity for them to drop their guard and have a laugh at themselves. They have all the wit generic to many of BMW's brand adverts and allow the intelligent owner to feel part of the BMW tradition.
The ideas in the past have covered a range of themes and ideas to test the credulous and humour the knowing:
The new in-cabin Klimatabeiter Climate Control System (KCCS), which - supposedly - can recreate any of the world's 23 registered climates inside your BMW and comes as standard in BMW 7 Series models.
The 'Toot and Calm Horn' (T.C.H.) system, which creates a noise that manages to calm, rather than aggravate the other driver so reducing the risk of road rage.
Other ideas have included remote control gadgets worthy of James Bond, with windscreen wipers on the esteemed BMW badge and insect-repellent windscreens!
Some examples (click to the link below)
'BMW ensures the cameras always lies' (2000)
'SHEF Technology' (2001)
'Marque Wiper' (2002)
'Tyre Pressure' (2003)
'No Flies' (2004)
'Midnight in the City' (2005)
'BMW uninvents the wheel' (2006)
'BMW Instant Messaging' (2007)
'Canine Repellent Alloy Protection' (2008)
'Magnetic Tow Technology' (2009)
http://www.bmweducation.co.uk/coFacts/view.asp?docID=49
01/04/2010
Show your true colours this election.
Soon, Great Britain will be in the grip of election fever and as the public goes to the polls BMW has created a unique way to personalise its vehicles depending on your political views. BMW’s innovative Political Roundel Attachment Tag (PRAT) is a highly stylised limited edition accessory of the BMW product portfolio and comes available in the colours of all major UK parties.
Uwe Beanhadde, Head of Made-up Technology at BMW’s renowned Forschungs und Innovationszentrum in Munich, said: “We have been working on this innovation for a number of years and see it as a niche we’ve yet to expand into. One of the most popular features sure to strike a cord with the floating voter is that the roundel can also be replaced in a matter of seconds should the opposition suddenly feel more appealing”.
News of the PRAT accessory comes swiftly after boffins at BMW offered other award winning innovations such as Canine Repellant Alloy Protection that stopped dogs relieving themselves on your nice wheels, Magnetic Tow Technology, the ultimate in tailgating tech, and BMW Instant Messaging which let owners really know what they thought of other road users.
Car buyers are expected to vote with their wheels as well as their feet on election day, but before that further details on PRAT can be found by contacting 0800 561 0080 or emailing
Can you tell me more about the April Fool's adverts?
Each year WCRS (BMW's advertising agency) produces a tactical April Fool's day advert which appears in the broadsheet press on April 1st only.
The April Fool's day concepts are designed to teeter on the verge of credibility, therefore taking in scores of slightly less vigilant readers. The concepts tend to focus on a new and revolutionary piece of technology from BMW, yet push the idea just beyond the plausible.
The tongue-in-cheek adverts take exactly the same format as all non-spoof BMW adverts, hence it is down to the reader to notice the difference between the plausible and the
non-plausible.
April Fool's day adverts have become a BMW tradition primarily aimed at BMW drivers as a once-a-year opportunity for them to drop their guard and have a laugh at themselves. They have all the wit generic to many of BMW's brand adverts and allow the intelligent owner to feel part of the BMW tradition.
The ideas in the past have covered a range of themes and ideas to test the credulous and humour the knowing:
The new in-cabin Klimatabeiter Climate Control System (KCCS), which - supposedly - can recreate any of the world's 23 registered climates inside your BMW and comes as standard in BMW 7 Series models.
The 'Toot and Calm Horn' (T.C.H.) system, which creates a noise that manages to calm, rather than aggravate the other driver so reducing the risk of road rage.
Other ideas have included remote control gadgets worthy of James Bond, with windscreen wipers on the esteemed BMW badge and insect-repellent windscreens!
Some examples (click to the link below)
'BMW ensures the cameras always lies' (2000)
'SHEF Technology' (2001)
'Marque Wiper' (2002)
'Tyre Pressure' (2003)
'No Flies' (2004)
'Midnight in the City' (2005)
'BMW uninvents the wheel' (2006)
'BMW Instant Messaging' (2007)
'Canine Repellent Alloy Protection' (2008)
'Magnetic Tow Technology' (2009)
http://www.bmweducation.co.uk/coFacts/view.asp?docID=49
04-01-2010, 09:32 PM
#17
Obviously you people have no taste in sport cars. The obvious upgrade for a 993 is a 1984 automatic Corvette with the digital dashboard. One day I shall make it mine.
