Porsche Loyalty
Funny thing is I just got an email about some event there with coffee and donuts or something like that. They must follow Rennlist pretty closely 😂😂😂
We won’t be going.
This sort of thing is hamstrung in NA because of the PCNA vs Dealer dynamic (may be the same in the ROW markets, but I have very little dealing with them). Just as you stated, you'd have to spend a lot to get NA to notice you, and unless you are dropping several hundred thousand a year at most Porsche dealers that I am aware of, they won't cater to you. And then it is only because they believe it to be at their advantage. If you want to play that game for some invites/ego stroking at pretty lame events, good on you/good luck. Ultimately just not something I am interested in doing myself, particularly with the local dealer as I have found most of the people there to be insufferable, don't care about loyalty for all customers (beyond their whales that they can get into the black using). Other than the specific SA that I have dealt with, I won't even service my car with them any more, so I am not even a decimal point in their calculations. Love Porsche, hate the NA dealer construct and system.
As I said, the events are sad. They actually rent a track nearby but all you get is some grandma lead/follow. I had this woman in front of me stop to let me pass so she could stroll. The lead (instructor) had to stop the whole thing to wait for madam to join the group. My wife made this guy very upset bc she was driving faster than him (911) on a her cayenne. He came to whine as she was taking the car seat out, and that rubbed more salt.
McLaren rents tracks in the area for actual track days, free for customers. That's good value of my time. Once they improve reliability (5 year warranty on the Artura) and network, I'm getting one. I hope I still have most of my teeth and my walker will fit on the frunk by then.
Here is why Leno has never, nor will he ever, buy a Ferrari. Unquestionably a real car guy, and who can buy just about any car he wants to add to his vast collection.
https://youtu.be/VUPOvcolNZg
https://youtu.be/VUPOvcolNZg
Just some insight.
Ferrari makes 1 car less than the market demands. So imagine there is a line of customers who have been buying the regular production models and are are all wanting the limited model.
Imagine you have purchased enough cars to be top tier and then Leno walks in and gets the allocation from under you.
So what….. Leno wants the loyal Ferrari customers to be masochistics? Screw you Leno, get in line!!!
Theres an old story about (Either De Nero, Pacino or Stallone can’t remember) that goes something like this. He wants a discount on a Ferrari. He’s famous, will be seen in the car & figured thats worth something. The Dealer rep takes the message to Enzo himself. Enzo says, if he wants the car he can get in line and pay full price. Ferrari has nothing to gain by having him be seen in a Ferrari. Enzo said, he stands to gain by being seen the the Ferrari.
When you break it down, Leno wants to be able to steel your allocation because he’s Jay Leno.
NOPE, WRONG!!!
Last edited by 991Targa4S; Aug 25, 2022 at 08:28 PM.
Just some insight.
Ferrari makes 1 car less than the market demands. So imagine there is a line of customers who have been buying the regular production models and are are all wanting the limited model.
Imagine you have purchased enough cars to be top tier and then Leno walks in and gets the allocation from under you.
So what….. Leno wants the loyal Ferrari customers to be masochistics? Screw you Leno, get in line!!!
Theres an old story about (Either De Nero or Pacino can’t remember) that goes something like this. He wants a discount on a Ferrari. He’s famous, will be seen in the car & figured thats worth something. The Dealer rep takes the message to Enzo himself. Enzo says, if he wants the car he can pay full price. Ferrari has nothing to gain by having him be seen in a Ferrari. Enzo said, he stands to gain by being seen the the Ferrari.
When you break it down, Leno wants to be able to steel your allocation because he’s Jay Leno.
NOPE, WRONG!!!
Ferrari makes 1 car less than the market demands. So imagine there is a line of customers who have been buying the regular production models and are are all wanting the limited model.
Imagine you have purchased enough cars to be top tier and then Leno walks in and gets the allocation from under you.
So what….. Leno wants the loyal Ferrari customers to be masochistics? Screw you Leno, get in line!!!
Theres an old story about (Either De Nero or Pacino can’t remember) that goes something like this. He wants a discount on a Ferrari. He’s famous, will be seen in the car & figured thats worth something. The Dealer rep takes the message to Enzo himself. Enzo says, if he wants the car he can pay full price. Ferrari has nothing to gain by having him be seen in a Ferrari. Enzo said, he stands to gain by being seen the the Ferrari.
When you break it down, Leno wants to be able to steel your allocation because he’s Jay Leno.
NOPE, WRONG!!!
Sorry, Leno is spot on.
Of course not, and there are plenty of other brands Leno can buy, without having to play all the games that Ferrari dealerships put buyers through. I first learned of this from my neighbor….who told me, “ he will never make that mistake again.”
Leno is spot on in terms of his reasoning for passing on Ferrari.
Of course not, and there are plenty of other brands Leno can buy, without having to play all the games that Ferrari dealerships put buyers through. I first learned of this from my neighbor….who told me, “ he will never make that mistake again.”
Leno is spot on in terms of his reasoning for passing on Ferrari.
Leno is spot on in terms of his reasoning for passing on Ferrari.
I have to say, they do play games with their allocations. Sometimes they won’t sell the new car unless you guy these 3 cars first. They want you to buy all their models.
Phenomenal sports cars. Subpar dealers and network.
Last edited by John Mclane; Aug 25, 2022 at 09:33 PM.
This sort of thing is hamstrung in NA because of the PCNA vs Dealer dynamic (may be the same in the ROW markets, but I have very little dealing with them). Just as you stated, you'd have to spend a lot to get NA to notice you, and unless you are dropping several hundred thousand a year at most Porsche dealers that I am aware of, they won't cater to you. And then it is only because they believe it to be at their advantage. If you want to play that game for some invites/ego stroking at pretty lame events, good on you/good luck. Ultimately just not something I am interested in doing myself, particularly with the local dealer as I have found most of the people there to be insufferable, don't care about loyalty for all customers (beyond their whales that they can get into the black using). Other than the specific SA that I have dealt with, I won't even service my car with them any more, so I am not even a decimal point in their calculations. Love Porsche, hate the NA dealer construct and system.
Seems everyone so far is in the same boat. Waiting for that one whale to join who spends $3m+ a year and has Andreas Preuninger or the Jens Brücker on speed dial
Of course not, and there are plenty of other brands Leno can buy, without having to play all the games that Ferrari dealerships put buyers through. I first learned of this from my neighbor….who told me, “ he will never make that mistake again.”
Leno is spot on in terms of his reasoning for passing on Ferrari.
Leno is spot on in terms of his reasoning for passing on Ferrari.
At the end of the day, these are toys for high days and holidays. I'm not going to spend my free time fawning over someone in the chance that they might take my money whether it's high end watches or a table at the 'must have' restaurant. My sole interest in starting this thread was to see if others had a differential level of service and what it had cost them to see if that would be something I would subscribe to but it doesn't seem apparent.
From an overall loyalty perspective, there's a lot of this playing out on the ADM side with dealers trying to decide if they should make a a buck now vs invest in a customer relationship who may not be loyal to them back longer term.
Last edited by P_nut; Aug 26, 2022 at 12:56 PM.
Originally Posted by P_nut
Slight tangent but if you want to see the Ferrari machine show it's teeth, look at David Lee's LaFerrari story or how Chris Harris was banished when he complained about press cars being tuned up.
At the end of the day, these are toys for high days and holidays. I'm not going to spend my free time fawning over someone in the chance that they might take my money whether it's high end watches or a table at the 'must have' restaurant. My sole interest in starting this thread was to see if others had a differential level of service and what it had cost them to see if that would be something I would subscribe to but it doesn't seem apparent.
From an overall loyalty perspective, there's a lot of this playing out on the ADM side with dealers trying to decide if they should make a a buck now vs invest in a customer relationship who may not be loyal to them back longer term.
At the end of the day, these are toys for high days and holidays. I'm not going to spend my free time fawning over someone in the chance that they might take my money whether it's high end watches or a table at the 'must have' restaurant. My sole interest in starting this thread was to see if others had a differential level of service and what it had cost them to see if that would be something I would subscribe to but it doesn't seem apparent.
From an overall loyalty perspective, there's a lot of this playing out on the ADM side with dealers trying to decide if they should make a a buck now vs invest in a customer relationship who may not be loyal to them back longer term.
Interesting point is that their behavior just makes more of a case for online purchase from the factory.
In regards to loyalty, don't expect much. I was told many times about a client that leases 10 cars a year for his employees or another one that collects etc. all with a not so thin veil that I'm a nobody and I'm wasting their time. It goes both ways, but they have the fact that only a few attainable cars are interesting to drive and mildly reliable. Even at that Porsche is going the other way.
Slight tangent but if you want to see the Ferrari machine show it's teeth, look at David Lee's LaFerrari story or how Chris Harris was banished when he complained about press cars being tuned up.
At the end of the day, these are toys for high days and holidays. I'm not going to spend my free time fawning over someone in the chance that they might take my money whether it's high end watches or a table at the 'must have' restaurant. My sole interest in starting this thread was to see if others had a differential level of service and what it had cost them to see if that would be something I would subscribe to but it doesn't seem apparent.
From an overall loyalty perspective, there's a lot of this playing out on the ADM side with dealers trying to decide if they should make a a buck now vs invest in a customer relationship who may not be loyal to them back longer term.
At the end of the day, these are toys for high days and holidays. I'm not going to spend my free time fawning over someone in the chance that they might take my money whether it's high end watches or a table at the 'must have' restaurant. My sole interest in starting this thread was to see if others had a differential level of service and what it had cost them to see if that would be something I would subscribe to but it doesn't seem apparent.
From an overall loyalty perspective, there's a lot of this playing out on the ADM side with dealers trying to decide if they should make a a buck now vs invest in a customer relationship who may not be loyal to them back longer term.
Yes, I was going to post that YouTube video regarding being banished…lots of high rollers and influencers who refuse to get sucked into Ferrari’s games, just because it’s Ferrari.
Personally, it’s hard for me to feel “loyalty” to anyone brand, as my tastes change too often…and always put a premium on getting the car that offers the most bang for the buck (eg, value)….with “bang” being determined by my own metrics. For the time being, I’m very satisfied with my 992S…but who know what the future will bring?
Last edited by CodyBigdog; Aug 26, 2022 at 02:57 PM.





