Why won’t Porsche follow Ferrari pricing model?
#16
#17
Rennlist Member
Joined: May 2012
Posts: 13,530
Likes: 4,745
From: Mid-Atlantic (on land, not in the middle of the ocean)
If you were a dealer, I’m pretty sure you’d try to maximize your profit. I know I would. That’s kind of the point of owning a car dealership.
#18
That's because everyone has a right to make a profit. C.J. included.
He's not in business as a charitable effort; otherwise, it would be called a hobby.
Heck, I'm pretty sure by now those hefty baseball contracts have run out.
The following users liked this post:
AlexCeres (08-04-2023)
#19
wow where did some of you guys go to school?
*massive* lack in logic comparing $200,000-$700,000 msrp cars to an $800 phone/$2000 laptop company. Apple vs Porsche/Ferrari is a fundamental misunderstanding of market economics, supply chain, etc.
iphones are relatively disposable, and the labor that creates them is largely indentured, 3rd world assembly.
categorically you cannot draw connections to child labor assembly cheap goods sold by the millions vs skilled assembly products.
*massive* lack in logic comparing $200,000-$700,000 msrp cars to an $800 phone/$2000 laptop company. Apple vs Porsche/Ferrari is a fundamental misunderstanding of market economics, supply chain, etc.
iphones are relatively disposable, and the labor that creates them is largely indentured, 3rd world assembly.
categorically you cannot draw connections to child labor assembly cheap goods sold by the millions vs skilled assembly products.
Comparing Apple to Porsche/Ferrari is absurd.
#20
Rennlist Member
Joined: May 2012
Posts: 13,530
Likes: 4,745
From: Mid-Atlantic (on land, not in the middle of the ocean)
The following users liked this post:
GT3 Mike (08-05-2023)
#21
Platinum Dealership
Rennlist
Site Sponsor
Rennlist
Site Sponsor
Joined: Sep 2005
Posts: 9,947
Likes: 2,829
From: Exit Row seats
Originally Posted by 3-Pedals
Easy for you to say since you seem to add a hefty ADM to your GT cars - even to your return customers. $175,000 ADM on an RS and you want us to call around.
if someone calls me and says "find me a car"- I find them a car. all my local repeat clients are getting their cars at msrp. search my prior threads in 991 3RS forum about using a points system.
also for perspective - the fancy showrooms you guys are seeing under construction are about $600/ft
The following 3 users liked this post by C.J. Ichiban:
#22
don’t worry, you thoroughly misunderstood point about branding and an apparent luxury item versus a real Veblen good in a different market.
#23
Platinum Dealership
Rennlist
Site Sponsor
Rennlist
Site Sponsor
Joined: Sep 2005
Posts: 9,947
Likes: 2,829
From: Exit Row seats
Originally Posted by AlexCeres
don’t worry, you thoroughly misunderstood point about branding and an apparent luxury item versus a real Veblen good in a different market.
As someone else said it's a lot more like Rolex- franchise owned by private company, with a cult following, uniform quality and good marketing.
All I can ask of the internet is for people to use cohesive logic. Make an argument, but keep the formation/ equation in cohesive terms, tenses, scales, inputs. Reading these complaints is just like reading political autism rants.
The following 2 users liked this post by C.J. Ichiban:
Bokke (08-04-2023),
cavemanmoore (04-19-2024)
#24
If Ferrari were to use the Porsche model (it can't and it won't for reasons that have been stated many times), the following would happen:
- RL would implode. All ADM threads & posts would disappear because they are irrelevant;
- The following terms & phrases would cease to have meaning: "purist", "I bought lunch for the dealership so they like me so they will give me what I want", "GM only sells to passionate car guys who are going to drive the car and not treat like a garage queen", "just be patient and you will get the car you want and anyone who is impatient can just pay an ADM to get the car now" and many more;
- The vast majority or people who want normal edition cars would not get one;
- The vast, vast majority of people who want special edition cars would not get one;
- The vast, vast, super vast majority of people who want the super special edition cars would not get one;
- Everyone would ABSOLUTELY be required to buy many cars, sign ROFR, keep many cars, finance many cars, be "present" within Ferrari, and many more requirements that may or may not be known at this time;
- A few get the secret decoder ring...the rest would stumble along and try to figure out the formula which is an ever moving amalgamation between Principal/GM of dealership, FNA, Ferrari S.P.A.
#25
If Ferrari were to use the Porsche model (it can't and it won't for reasons that have been stated many times), the following would happen:
- RL would implode. All ADM threads & posts would disappear because they are irrelevant;
- The following terms & phrases would cease to have meaning: "purist", "I bought lunch for the dealership so they like me so they will give me what I want", "GM only sells to passionate car guys who are going to drive the car and not treat like a garage queen", "just be patient and you will get the car you want and anyone who is impatient can just pay an ADM to get the car now" and many more;
- The vast majority or people who want normal edition cars would not get one;
- The vast, vast majority of people who want special edition cars would not get one;
- The vast, vast, super vast majority of people who want the super special edition cars would not get one;
- Everyone would ABSOLUTELY be required to buy many cars, sign ROFR, keep many cars, finance many cars, be "present" within Ferrari, and many more requirements that may or may not be known at this time;
- A few get the secret decoder ring...the rest would stumble along and try to figure out the formula which is an ever moving amalgamation between Principal/GM of dealership, FNA, Ferrari S.P.A.
#26
where are you pulling that number from? not from a real transaction I made that's for sure.
if someone calls me and says "find me a car"- I find them a car. all my local repeat clients are getting their cars at msrp. search my prior threads in 991 3RS forum about using a points system.
also for perspective - the fancy showrooms you guys are seeing under construction are about $600/ft
if someone calls me and says "find me a car"- I find them a car. all my local repeat clients are getting their cars at msrp. search my prior threads in 991 3RS forum about using a points system.
also for perspective - the fancy showrooms you guys are seeing under construction are about $600/ft
The following users liked this post:
C.J. Ichiban (08-05-2023)
#27
Platinum Dealership
Rennlist
Site Sponsor
Rennlist
Site Sponsor
Joined: Sep 2005
Posts: 9,947
Likes: 2,829
From: Exit Row seats
Originally Posted by mass27
If Ferrari were to use the Porsche model (it can't and it won't for reasons that have been stated many times), the following would happen:
- RL would implode. All ADM threads & posts would disappear because they are irrelevant;
- The following terms & phrases would cease to have meaning: "purist", "I bought lunch for the dealership so they like me so they will give me what I want", "GM only sells to passionate car guys who are going to drive the car and not treat like a garage queen", "just be patient and you will get the car you want and anyone who is impatient can just pay an ADM to get the car now" and many more;
- The vast majority or people who want normal edition cars would not get one;
- The vast, vast majority of people who want special edition cars would not get one;
- The vast, vast, super vast majority of people who want the super special edition cars would not get one;
- Everyone would ABSOLUTELY be required to buy many cars, sign ROFR, keep many cars, finance many cars, be "present" within Ferrari, and many more requirements that may or may not be known at this time;
- A few get the secret decoder ring...the rest would stumble along and try to figure out the formula which is an ever moving amalgamation between Principal/GM of dealership, FNA, Ferrari S.P.A.
#28
where are you pulling that number from? not from a real transaction I made that's for sure.
if someone calls me and says "find me a car"- I find them a car. all my local repeat clients are getting their cars at msrp. search my prior threads in 991 3RS forum about using a points system.
also for perspective - the fancy showrooms you guys are seeing under construction are about $600/ft
if someone calls me and says "find me a car"- I find them a car. all my local repeat clients are getting their cars at msrp. search my prior threads in 991 3RS forum about using a points system.
also for perspective - the fancy showrooms you guys are seeing under construction are about $600/ft
#29
I do wonder how US dealers would deal with PCNA/PAG telling dealers that if they found out that they sold cars for ADM (to customers or other dealers) that they might get less desirable cars allocated to them. Maybe then they would require add-ons (service, watch, financing, etc) and/or a trade in. I doubt the dealers could fight back using the US franchise laws.
#30
Platinum Dealership
Rennlist
Site Sponsor
Rennlist
Site Sponsor
Joined: Sep 2005
Posts: 9,947
Likes: 2,829
From: Exit Row seats
Doesn't Porsche also tell you how big you have to go on the store based on expected sales? It doesn't take a rocket surgeon to see that you spend $50mm on a store based on projections of selling XXX units per month and Porsche can only provide XX then here come the ADMs and PCNA turning a blind eye.
in terms of SQ Ft- dealers are constantly outgrowing their service dept. This is the really big industry wide problem...not enough skilled technicians to fix stuff. I'm being forced to build new stores for Audi, BMW and Porsche, the ROI is negligible on sales, it's really adding service capacity that helps the most.
this dealership thing is only really profitable if you hang onto the land forever and can utilize good debt cycles, otherwise as soon as you make money for 2-3 years then you get forced to spend 2-3 years or 10 years worth of profits on facilities.
All that being said- it sure does beat coaching minor league baseball or being a podcaster.