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Discounts coming?

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Old 11-21-2012, 11:49 AM
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allegretto
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Default Discounts coming?

Please don't flame me, not commenting on the characteristics of the car. Have taken several test drives and it seems nice, but didn't inspire me enough to buy one. Went Troglodyte and got a 993TT instead. But this is as info for those of you planning on purchasing;

A Sales Manager of one of my two commonly used dealerships told me that "trunk money" is coming out to help move 991's. Seems as though the price points are felt to have been too high and not enough units are moving.

So, would suggest that you drive a hard bargain, or wait for deals to come out. This fellow has been right in the past and I have no reason to discount his word now.

Otherwise, enjoy the car, it's a great drive and probably the first 911 I could use as a DD. But bought a new CTT for that chore. More room for the kids and dog, and no slouch itself

Happy Thanksgiving too!!
Old 11-21-2012, 01:19 PM
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rpilot
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Originally Posted by allegretto
A Sales Manager of one of my two commonly used dealerships told me that "trunk money" is coming out to help move 991's. Seems as though the price points are felt to have been too high and not enough units are moving.
What's "trunk money"? I thought car manufacturers left money on the "hood" for the dealers to grab instead of in trunk where they cant find it.
Old 11-21-2012, 01:57 PM
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Alan Smithee
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Not surprising - Porsche is all about volume sales now, just like every other luxury car maker. So just like every other luxury car maker, I would expect holiday incentives to move inventory at year-end.
Old 11-21-2012, 06:11 PM
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Porsche is suspending weekend production at Zuffenhausen...a great time to wait
Old 11-21-2012, 07:54 PM
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Pretty large discounts on the in-stock vehicles at my local Milwaukee dealer,
Old 11-21-2012, 10:28 PM
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MAHack
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Visited a Pittsburgh dealer this past weekend...$15000 off MSRP of the 2012 991s in stock. Was offered 5% of MSRP on 2013s.
Old 11-21-2012, 11:10 PM
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cmb13
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Good info!
Old 11-22-2012, 09:26 AM
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I was recently "offered" 6% on first e-mail contact with one dealer and then I e-mailed another asking them to beat it, and they offered 7% off without any resistance or negotiating. I think I could have asked for 8% off and received it with some extra "work", but I felt 7% off was good enough for this area, which from my understanding doesn't see the discounts normally seen in other parts of the country (salesmen on the lots told me they aren't discounting anything on the new 911). Don't know if the incentives have already started or if they are already sensing a slow down in sales.
Old 11-22-2012, 11:06 AM
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Alstoy
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Originally Posted by MAHack
Visited a Pittsburgh dealer this past weekend...$15000 off MSRP of the 2012 991s in stock. Was offered 5% of MSRP on 2013s.
Would you mind sharing (or pm) what type of 991 was being offered the $15k discount. That sounds substantial, unless is was a $170k 991. Which is still a high discount.
Old 11-22-2012, 12:15 PM
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Originally Posted by MAHack
Visited a Pittsburgh dealer this past weekend...$15000 off MSRP of the 2012 991s in stock. Was offered 5% of MSRP on 2013s.
$15K off is interesting. In my experience this is a combination of model year and weather. Over the years, I've been told December is a good month for high end new car sales in affluent markets.

As for price points, that's why there are different models, not discounting. Discounting is purely an incentive to appeal to a particular set of buyers -- the buyers who will put a $100K car in garage for winter to carry the costs of a "last year" model, comfortable in the knowledge that a few months of carrying costs is outweighed by the discount and the opportunity advantage to perhaps take a brisk winter drive should dry roads be available. "Swings and roundabouts." If I were a recent buyer, I'd be revisiting the selling dealer to mention the price trend and put down a marker for future business -- that's probably the most important lesson I can offer in the "horse as bolting" category: it's never too late to use the last deal to leverage the next deal. : )
Old 11-22-2012, 12:20 PM
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rodsky
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Good info. I think Porsche has a great 911 on its hand with the 991 but their pricing is a tad high. Also with the 981. I'm not sure they can sell enough at the price points they are seeking. At the 991 price point, people have other exotic options (Aston, 430, Lambo's, used GT3 RS, GT3, used TT's etc.) that may be more "special" for a weekedn toy vs a great DD option. If you spec out a 991 cab you're easily at $130k for it being "well equipped".
Old 11-22-2012, 08:28 PM
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When I bought my base 991 6 weeks ago one dealer was offering a flat $10K off any remaining 2012's but they were all highly optioned, ranging from a $97K base to a $125K S cabriolet. Where I bought mine it was more of a percentage off which amounted to a sliding scale. I wouldn't be shocked if there was now some added manufacturer to dealer incentive (aka trunk money) that could equal out to $15K off.
I know for a fact that Porsche has offered dealers trunk money before. In late 2006 there were over 600 Cayman S's and 300 or so 911's around the country with 2007's starting to arrive. You could pick one up for 12% off or more then, I know because I did.
I believe car companies start out asking high then adjust to what the market dictates, I too think 991 pricing may have been pushing the envelope too high.
Old 11-23-2012, 11:20 AM
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MAHack
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Originally Posted by Alstoy
Would you mind sharing (or pm) what type of 991 was being offered the $15k discount. That sounds substantial, unless is was a $170k 991. Which is still a high discount.
There were 3 or 4 2012 991s with the $15000 off tag on the rearview mirror. Two were S cabs in the showroom, one of which was being delivered while I was there. The two coupes that I drove were both S's, one 7mt and one PDK with MSRPs of $112K and $115K as I recall.

Interestingly, the 7mt coupe was reported to have a seized engine on the first test drive and the dealer had replaced it, which they had to disclose by law. The car had 250miles on it when I drove it. Apparently the black box data indicated an overrev at the factory when the car was first started. The discount on this car was $17K putting it at $95K. Was agate/agate with Carrera classics.
Old 11-23-2012, 02:40 PM
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Noah Fect
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Originally Posted by MAHack
Apparently the black box data indicated an overrev at the factory when the car was first started. .
And they shipped it anyway. Interesting.



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