JRitt@essex

We'd like you to hop into your mental time machine for a moment, and rewind to the year 2017. Hurricanes ravaged the Southern USA, Lewis Hamilton won his fourth F1 title, and used Honda Civics weren't selling for $40,000! There was a lot going on, but at least the word Covid hadn't yet crept into our vernacular. That was the last time Essex raised prices on our AP Racing Brake Kits.

Today the world is even more upside down than most of us thought it was then. The pandemic has altered the economic landscape more than anything we can remember, and we've faced continuously spiraling costs ever since it began. Everything from brake discs, to the smallest fastener, to shipping, to a weakening US Dollar are conspiring to challenge our business. We have resisted passing on these mounting costs to our customers for as long as possible, but we can no longer maintain our legacy prices if we want to provide the same quality products and services our customers have come to expect.

On 12/11/21 at the conclusion of the sale period, we will be implementing a substantial price increase on our AP Racing by Essex Brake Kits (both Road and Competition) and 2-piece J Hook Disc Kits. We don't yet have a final number, but it will be somewhere in the ballpark of 10%. Also of note, Ferodo has raised their prices at least 5% across all brake pads for 2022 (more on some shapes), which we will be implementing January 1st.

However, from Monday 11/15 to Friday 12/10/21 we are offering one final opportunity to take advantage of our 2017 prices. We will also include free standard UPS ground shipping on all orders over $200 shipped to the CONUS (excluding Apex Wheels). Just enter the code "SHIPFREE" at checkout.

In summary, if you were thinking about purchasing one of our brake products, now is the time! On a four-wheel brake kit, your savings will be somewhere in the neighborhood of $1,000 vs. what you will pay after the sale period ends.

Thank you very much for your continued support during these challenging times.

Sincerely,
Team Essex

Below is a sampling of some customer installs on various iterations of 991 (non-GT) cars. These include our complete Competition Kits, Road Kits, and 2-piece Disc Kits that work with the OEM calipers. Lot's of customer feedback and reviews can be found on our blog: https://www.essexparts.com/news-blog










Here's one without a roof...


And a similar one with...



Here they are on a 992 just for fun.

JRitt@essex

Also of note, Essex Parts is now offering payments via Affirm!





Introducing a better way to pay
We’re excited to partner with Affirm, giving you the flexibility to pay at your own pace. Next time you’re shopping with us, just select Affirm at checkout to split your purchase into monthly payments with zero hidden fees.

Transparent
Affirm tells you up front the total amount you’ll pay. That number will never go up.

Flexible
You choose the payment schedule that works for you.

Fair
Affirm won’t charge you late fees or penalties of any kind, ever.

Here’s how it works:
1. Select Affirm at checkout, then enter a few pieces of info for a real-time decision.
2. Choose how you pay. Pick the monthly payment plan you like best. You’ll never pay more than you agree to up front.
3. Pay over time. Make payments at affirm.com or in the Affirm app. You’ll get email and text reminders.

Start shopping at Essex now

Buy with confidence
• Know exactly what you'll owe
• Know when you'll be done paying
• Never pay a hidden fee

Learn more about Affirm

Dark_horse

So the sale is to buy the kits/brakes at the current price before the price increase?

JRitt@essex

Technically I suppose the 'sale' part is the free shipping, which is a considerable savings given that shipping costs have doubled over the past year and a half, and brake systems come in big, heavy boxes. We planned to raise prices a couple months ago, but we were hesitant to artificially mark up prices right before holiday shopping season and then immediately discount them back to the normal price. That is a classic retailer tactic that has been going on since the beginning of time (which I've personally always hated ). We wanted to be more transparent and just give everyone the opportunity to buy at our legacy prices prior to the price hike.