LAMBO Huracan
06-06-2017, 05:13 PM
#1
Nordschleife Master
Thread Starter
LAMBO Huracan
Interesting how lambo looks at production, and displays the numbers. Granted different market focus, but they want to ensure you can get one:
Lamborghini has produced 8,000 examples of the Huracán, a figure the company is very proud of as they gradually move toward larger production numbers and a diversified model lineup.
Back in the 1990’s, would anyone have imagined that Lamborghini, the household name of exotic supercar design and production, would ever build an SUV? And, yet, the Urus crossover will eventually come to market, in 2019. Or so Lamborghini tells us; there have been a few delays. The company has a few other tricks up its sleeve, too. Will they be potentially dangerous gambles like the Urus, representing a significant and evolving shift in company ideology?
So, 8,000 examples of the Huracán in three years is significant in terms of Lamborghini’s carefully considered and methodical transition. They’d like to see more of their cars on the road, but of course do not want to lose too much of the Lamborghini exclusivity, a mystique that provides a good chunk of their marketing platform, arising from popular perceptions of the brand, and the associated value judgments and assessments of the potential buyer.
No matter how you slice it, 8,000 examples of the Huracán is still pretty darned exclusive. But it does indicate a slow shift in sensibility for Lamborghini, a company whose automotive division is known for focusing obsessively on one model at a time before moving on to the next. What will their automobile model lineup look like in ten years? Most likely meaner than ever, and perhaps electrified.
Lamborghini has produced 8,000 examples of the Huracán, a figure the company is very proud of as they gradually move toward larger production numbers and a diversified model lineup.
Back in the 1990’s, would anyone have imagined that Lamborghini, the household name of exotic supercar design and production, would ever build an SUV? And, yet, the Urus crossover will eventually come to market, in 2019. Or so Lamborghini tells us; there have been a few delays. The company has a few other tricks up its sleeve, too. Will they be potentially dangerous gambles like the Urus, representing a significant and evolving shift in company ideology?
So, 8,000 examples of the Huracán in three years is significant in terms of Lamborghini’s carefully considered and methodical transition. They’d like to see more of their cars on the road, but of course do not want to lose too much of the Lamborghini exclusivity, a mystique that provides a good chunk of their marketing platform, arising from popular perceptions of the brand, and the associated value judgments and assessments of the potential buyer.
No matter how you slice it, 8,000 examples of the Huracán is still pretty darned exclusive. But it does indicate a slow shift in sensibility for Lamborghini, a company whose automotive division is known for focusing obsessively on one model at a time before moving on to the next. What will their automobile model lineup look like in ten years? Most likely meaner than ever, and perhaps electrified.
06-06-2017, 06:12 PM
#2
Burning Brakes
Well considering they have never turned a profit till a few years ago i think its time to start producing more cars.What good is getting sold every few years because you are nothing but a write-off??
06-06-2017, 07:24 PM
#4
Nordschleife Master
Interesting how lambo looks at production, and displays the numbers. Granted different market focus, but they want to ensure you can get one:
Lamborghini has produced 8,000 examples of the Huracán, a figure the company is very proud of as they gradually move toward larger production numbers and a diversified model lineup.
Back in the 1990’s, would anyone have imagined that Lamborghini, the household name of exotic supercar design and production, would ever build an SUV? And, yet, the Urus crossover will eventually come to market, in 2019. Or so Lamborghini tells us; there have been a few delays. The company has a few other tricks up its sleeve, too. Will they be potentially dangerous gambles like the Urus, representing a significant and evolving shift in company ideology?
So, 8,000 examples of the Huracán in three years is significant in terms of Lamborghini’s carefully considered and methodical transition. They’d like to see more of their cars on the road, but of course do not want to lose too much of the Lamborghini exclusivity, a mystique that provides a good chunk of their marketing platform, arising from popular perceptions of the brand, and the associated value judgments and assessments of the potential buyer.
No matter how you slice it, 8,000 examples of the Huracán is still pretty darned exclusive. But it does indicate a slow shift in sensibility for Lamborghini, a company whose automotive division is known for focusing obsessively on one model at a time before moving on to the next. What will their automobile model lineup look like in ten years? Most likely meaner than ever, and perhaps electrified.
Lamborghini has produced 8,000 examples of the Huracán, a figure the company is very proud of as they gradually move toward larger production numbers and a diversified model lineup.
Back in the 1990’s, would anyone have imagined that Lamborghini, the household name of exotic supercar design and production, would ever build an SUV? And, yet, the Urus crossover will eventually come to market, in 2019. Or so Lamborghini tells us; there have been a few delays. The company has a few other tricks up its sleeve, too. Will they be potentially dangerous gambles like the Urus, representing a significant and evolving shift in company ideology?
So, 8,000 examples of the Huracán in three years is significant in terms of Lamborghini’s carefully considered and methodical transition. They’d like to see more of their cars on the road, but of course do not want to lose too much of the Lamborghini exclusivity, a mystique that provides a good chunk of their marketing platform, arising from popular perceptions of the brand, and the associated value judgments and assessments of the potential buyer.
No matter how you slice it, 8,000 examples of the Huracán is still pretty darned exclusive. But it does indicate a slow shift in sensibility for Lamborghini, a company whose automotive division is known for focusing obsessively on one model at a time before moving on to the next. What will their automobile model lineup look like in ten years? Most likely meaner than ever, and perhaps electrified.
Yeah so I'm struggling to understand something here. 8000 Hurcans being produced a year is "limited" production.
3500 - 4000 GT3RS in two years is a "market glut".
06-06-2017, 07:49 PM
#5
Race Director
Originally Posted by Waxer
Yeah so I'm struggling to understand something here. 8000 Hurcans being produced a year is "limited" production.
3500 - 4000 GT3RS in two years is a "market glut".
3500 - 4000 GT3RS in two years is a "market glut".
06-06-2017, 08:47 PM
#6
Nordschleife Master
Trending Topics
06-06-2017, 10:13 PM
#11
Rennlist Member
Interesting how lambo looks at production, and displays the numbers. Granted different market focus, but they want to ensure you can get one:
Lamborghini has produced 8,000 examples of the Huracán, a figure the company is very proud of as they gradually move toward larger production numbers and a diversified model lineup.
Back in the 1990’s, would anyone have imagined that Lamborghini, the household name of exotic supercar design and production, would ever build an SUV? And, yet, the Urus crossover will eventually come to market, in 2019. Or so Lamborghini tells us; there have been a few delays. The company has a few other tricks up its sleeve, too. Will they be potentially dangerous gambles like the Urus, representing a significant and evolving shift in company ideology?
So, 8,000 examples of the Huracán in three years is significant in terms of Lamborghini’s carefully considered and methodical transition. They’d like to see more of their cars on the road, but of course do not want to lose too much of the Lamborghini exclusivity, a mystique that provides a good chunk of their marketing platform, arising from popular perceptions of the brand, and the associated value judgments and assessments of the potential buyer.
No matter how you slice it, 8,000 examples of the Huracán is still pretty darned exclusive. But it does indicate a slow shift in sensibility for Lamborghini, a company whose automotive division is known for focusing obsessively on one model at a time before moving on to the next. What will their automobile model lineup look like in ten years? Most likely meaner than ever, and perhaps electrified.
Lamborghini has produced 8,000 examples of the Huracán, a figure the company is very proud of as they gradually move toward larger production numbers and a diversified model lineup.
Back in the 1990’s, would anyone have imagined that Lamborghini, the household name of exotic supercar design and production, would ever build an SUV? And, yet, the Urus crossover will eventually come to market, in 2019. Or so Lamborghini tells us; there have been a few delays. The company has a few other tricks up its sleeve, too. Will they be potentially dangerous gambles like the Urus, representing a significant and evolving shift in company ideology?
So, 8,000 examples of the Huracán in three years is significant in terms of Lamborghini’s carefully considered and methodical transition. They’d like to see more of their cars on the road, but of course do not want to lose too much of the Lamborghini exclusivity, a mystique that provides a good chunk of their marketing platform, arising from popular perceptions of the brand, and the associated value judgments and assessments of the potential buyer.
No matter how you slice it, 8,000 examples of the Huracán is still pretty darned exclusive. But it does indicate a slow shift in sensibility for Lamborghini, a company whose automotive division is known for focusing obsessively on one model at a time before moving on to the next. What will their automobile model lineup look like in ten years? Most likely meaner than ever, and perhaps electrified.
Same story as Porsche...market research shows most current customers have an SUV, so there is a guaranteed customer base for increasing sales. Flip side of doubling sales in a new segment is brand dilution.
I've said it before...VW is following GM's playbook from the 1980s. We all know how that worked out...
06-06-2017, 10:14 PM
#12
Race Director
06-06-2017, 10:15 PM
#13
Rennlist Member
http://uk.reuters.com/article/lambor...22563020080402
06-06-2017, 10:22 PM
#14
Rennlist Member
...
06-07-2017, 12:08 AM
#15
Nordschleife Master
Thread Starter
Yes it's 3 years. My only point they are selling customers the cars they want. This is not a pro LAMBO or Porsche just different philosophy.