What is the best way to sell a 928?
08-28-2015 | 06:15 PM
#16
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Joined: May 2014
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From: Charlotte NC
08-28-2015 | 09:00 PM
#17
Pro
Joined: Sep 2014
Posts: 630
Likes: 48
From: Denton, TX
I've never sold a 928, but my career was in marketing so I'll offer some ideas for you
You probably have two target markets.
One target is people who know they want a 928 and have some knowledge of these cars, what to look for and what going prices are. Your ads don't have to be in a lot of places to reach these people, but you need to stay visible until your car sells.
These people will find your ad primarily via the Net and can be reached via e-Bay, Auto Trader (standard and classic), or Hemmings. I don't know which of these is cheapest, but suspect they all will work about equally well for this target market.
Since this target market is knowledgeable, have your ad give them the info they seek. And price it based on how much you want to sell it. The higher the price relative to comparable 928s being sold, the smaller the geographic area you can appeal to, and the longer it will take to sell.
The other target is people who are looking for a fun car, but don't know about a 928. These people are unlikely to buy a distant car, so focus on the Charlotte market. Your ad might reach them if you do the national effort for the other target, but probably won't unless they are reading through the entire site. You will probably do better if you focus ads in media focused on the Charlotte market. Add some stuff to these ads that sell the 928 model. Assume they are seeking a Corvette and, without mentioning Corvette by name, tell them why they will prefer a 928.
There is another option for you in Charlotte. A company that sells sexy cars on a consignment basis. http://www.streetsideclassics.com/ I don't know what their cost is, but suspect it is high. The nice thing about them is that they have a huge, climate controlled, showroom with lots of sexy cars. People interested in buying a fun car visit their showroom, as do people who just like going to a climate controlled "fun car show". If you use them, you can probably expose your car to a lot of this second target market and remove a lot of the hassle of trying to sell it on your own. Disclaimer: I have no affiliation with this firm. I simply visit them in FT. Worth occasionally as a potential customer.
Hope these ideas help.
Brad
You probably have two target markets.
One target is people who know they want a 928 and have some knowledge of these cars, what to look for and what going prices are. Your ads don't have to be in a lot of places to reach these people, but you need to stay visible until your car sells.
These people will find your ad primarily via the Net and can be reached via e-Bay, Auto Trader (standard and classic), or Hemmings. I don't know which of these is cheapest, but suspect they all will work about equally well for this target market.
Since this target market is knowledgeable, have your ad give them the info they seek. And price it based on how much you want to sell it. The higher the price relative to comparable 928s being sold, the smaller the geographic area you can appeal to, and the longer it will take to sell.
The other target is people who are looking for a fun car, but don't know about a 928. These people are unlikely to buy a distant car, so focus on the Charlotte market. Your ad might reach them if you do the national effort for the other target, but probably won't unless they are reading through the entire site. You will probably do better if you focus ads in media focused on the Charlotte market. Add some stuff to these ads that sell the 928 model. Assume they are seeking a Corvette and, without mentioning Corvette by name, tell them why they will prefer a 928.
There is another option for you in Charlotte. A company that sells sexy cars on a consignment basis. http://www.streetsideclassics.com/ I don't know what their cost is, but suspect it is high. The nice thing about them is that they have a huge, climate controlled, showroom with lots of sexy cars. People interested in buying a fun car visit their showroom, as do people who just like going to a climate controlled "fun car show". If you use them, you can probably expose your car to a lot of this second target market and remove a lot of the hassle of trying to sell it on your own. Disclaimer: I have no affiliation with this firm. I simply visit them in FT. Worth occasionally as a potential customer.
Hope these ideas help.
Brad
08-28-2015 | 10:31 PM
#18
Drifting
Joined: May 2010
Posts: 2,095
Likes: 26
From: Northern Virginia
Use Ebay for exposure. Set a reserve price that is pretty high. I mention that the car is also being advertised locally and the ad will indicate my general location - savvy shoppers know this is code for it's on Craigslist and know how to search CL nationally.
If the last four digits of the VIN are 1000 or higher, send me PM
If the last four digits of the VIN are 1000 or higher, send me PM
08-29-2015 | 07:32 AM
#20
Rennlist Member
Joined: Sep 2010
Posts: 1,376
Likes: 2
From: Fresno, CA (summer in Calgary)
When selling a 928, you'll get the highest possible price if you have a magic prism that makes people think it is a 911 of the same vintage, which will be worth approximately 4 times as much. . .
But I digress. My *actual* advice is, don't forget the obvious local market, which you can capture by parking your car with a "for sale" sign in the window, where it is visible from a busy street in your area. I had my 944 up for sale for several months on every website you could name. By chance I live on a busy street in Fresno. When I stuck a "for sale" sign in the window, I sold it to a local boy (literally someone I knew in the area) in about 3 days, for exactly the price I wanted.
But I digress. My *actual* advice is, don't forget the obvious local market, which you can capture by parking your car with a "for sale" sign in the window, where it is visible from a busy street in your area. I had my 944 up for sale for several months on every website you could name. By chance I live on a busy street in Fresno. When I stuck a "for sale" sign in the window, I sold it to a local boy (literally someone I knew in the area) in about 3 days, for exactly the price I wanted.
08-29-2015 | 06:15 PM
#21
Burning Brakes
Joined: Apr 2015
Posts: 882
Likes: 142
From: I move alot.
Safu, yep, you might never have known that someone had been coveting your car for years and couldn't believe his luck that you put it up for sale! I have been on both sides of that coin!
Last edited by 928 DesMoines; 08-29-2015 at 07:47 PM.
08-30-2015 | 11:36 AM
#22
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Advanced
Joined: May 2014
Posts: 54
Likes: 0
From: Charlotte NC
Use Ebay for exposure. Set a reserve price that is pretty high. I mention that the car is also being advertised locally and the ad will indicate my general location - savvy shoppers know this is code for it's on Craigslist and know how to search CL nationally.
If the last four digits of the VIN are 1000 or higher, send me PM
If the last four digits of the VIN are 1000 or higher, send me PM
1986.0
C02
M28.43
G28.11
M139 Left Heated Seat
I158- Blaupunkt radio Monterey
M220- LSD
M319- Changed setup of fan (for hotter climates)
M340- Right heated seat
M383- Sport seat - left, electrical, vertically adjustable
M387-Sport seat - right, electrical, vertically adjustabl
M481- 5 speed manual transmission
M490- Hi-Fi sound system
M494- additional amp
M533- Alarm
M570- Rear A/C
M650- Sunroof
5-speed, LSD, sport seats, no rubstrips
Last edited by TRA; 08-30-2015 at 12:05 PM.
09-03-2015 | 06:32 PM
#23
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Joined: Jun 2009
Posts: 3,065
Likes: 16
From: Somewhere, NC............................... Posts: Not nearly enough!
TRA- as you may have seen in a recent 'for sale' thread I had started for a Cassisrot '88 S4, you need to be very, VERY detailed in your description of the good, bad & the ugly when dealing with the folks here on RL. There are plenty of 'keyboard commandos' here that love to stir the pot and browbeat the seller & the car -all the while creating so much doubt and confusion that nobody wants to buy the car.
The car in my thread did sell -and to the same person that bid over $10k for it. The issues were minimal and completely fixed in under $200 and 30 minutes of work. But everyone was scared about the 'could be issues' and nobody wanted to pay for a PPI.
For your car, I would suggest getting the PPI by Jim Burton at Hendrick Porsche here in Charlotte... pay for it yourself and publish the results for all to see. Address the issues you can tackle and translate that extra effort into a higher selling price.
BTW, I will add you to the NC 928 owners list for future events!
All the best with the sale -a very nice example you have!
The car in my thread did sell -and to the same person that bid over $10k for it. The issues were minimal and completely fixed in under $200 and 30 minutes of work. But everyone was scared about the 'could be issues' and nobody wanted to pay for a PPI.
For your car, I would suggest getting the PPI by Jim Burton at Hendrick Porsche here in Charlotte... pay for it yourself and publish the results for all to see. Address the issues you can tackle and translate that extra effort into a higher selling price.
BTW, I will add you to the NC 928 owners list for future events!
All the best with the sale -a very nice example you have!
09-04-2015 | 12:16 AM
#24
Thread Starter
Advanced
Joined: May 2014
Posts: 54
Likes: 0
From: Charlotte NC
TRA- as you may have seen in a recent 'for sale' thread I had started for a Cassisrot '88 S4, you need to be very, VERY detailed in your description of the good, bad & the ugly when dealing with the folks here on RL. There are plenty of 'keyboard commandos' here that love to stir the pot and browbeat the seller & the car -all the while creating so much doubt and confusion that nobody wants to buy the car.
The car in my thread did sell -and to the same person that bid over $10k for it. The issues were minimal and completely fixed in under $200 and 30 minutes of work. But everyone was scared about the 'could be issues' and nobody wanted to pay for a PPI.
For your car, I would suggest getting the PPI by Jim Burton at Hendrick Porsche here in Charlotte... pay for it yourself and publish the results for all to see. Address the issues you can tackle and translate that extra effort into a higher selling price.
BTW, I will add you to the NC 928 owners list for future events!
All the best with the sale -a very nice example you have!
The car in my thread did sell -and to the same person that bid over $10k for it. The issues were minimal and completely fixed in under $200 and 30 minutes of work. But everyone was scared about the 'could be issues' and nobody wanted to pay for a PPI.
For your car, I would suggest getting the PPI by Jim Burton at Hendrick Porsche here in Charlotte... pay for it yourself and publish the results for all to see. Address the issues you can tackle and translate that extra effort into a higher selling price.
BTW, I will add you to the NC 928 owners list for future events!
All the best with the sale -a very nice example you have!
09-04-2015 | 05:35 AM
#25
Rennlist Member
Joined: Oct 2004
Posts: 4,987
Likes: 14
From: In a tizzy
Sold my 90 GT Several years ago by listing on autotrader and ebay...no cars.com yet.
Just put one nice picture on those sites with a general description of the car and put in the URL of a web site for more details...
http://www.zipbang.com/928/
The car sold in two months, for my asking price, and there were NO tire kicker calls. Only call was the buyer.
Did the same thing a couple of years ago for a friends 944 Turbo. Added cars.com com to the mix. Here is the web site http://www.zipbang.com/944T/
Friend really appreciated no tire kicker calls. Sold in 2 months for his asking price. Again only call was the buyer. Friend gave me $200 for putting up the web site for him.
Sold my old Range Rover by just listing on Craiglist same way. One pic, general description and url... http://www.zipbang.com/forsale/rover/
Got lots of low ball tire kicker calls on the craigslist ad. But it did sell for my asking price after about a month.
Just put one nice picture on those sites with a general description of the car and put in the URL of a web site for more details...
http://www.zipbang.com/928/
The car sold in two months, for my asking price, and there were NO tire kicker calls. Only call was the buyer.
Did the same thing a couple of years ago for a friends 944 Turbo. Added cars.com com to the mix. Here is the web site http://www.zipbang.com/944T/
Friend really appreciated no tire kicker calls. Sold in 2 months for his asking price. Again only call was the buyer. Friend gave me $200 for putting up the web site for him.
Sold my old Range Rover by just listing on Craiglist same way. One pic, general description and url... http://www.zipbang.com/forsale/rover/
Got lots of low ball tire kicker calls on the craigslist ad. But it did sell for my asking price after about a month.
