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Old 02-24-2019, 09:11 PM
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Originally Posted by Mullin View Post
I think its value has largely been affected by people wrongly measuring it against a Porsche legacy rather than a stand alone design object. As a stand alone object it's incredible.
The 928 embodies a time in European design, in my eyes, when design was tactile and understandable - much like the work of Dieter Rams. Before everything became overtly digital.
(this is a good short read)

(also a good read and a show worth seeing if you are near PA museum of Art!)

You could read most of his ten principles in the first 928s - honest aesthetic lines, innovative steering system, unobtrusive bumpers, useful tilting dash...
Im thankful early 928s have gone under the radar as long as they have - I may yet get to enjoy one.
Not to be dis-respectful of your links, but Rams takes his lesson plans almost word-for-word from two (American) sources. The commercial/industrial/aviation/automotive/rail designers of the prev century are Ray Loewy, and Gordon Buehrig. The iconic Air Force one, Studebaker Avanti, GG1 aero-locomotive, Cord 812, the Coke bottle, and dozens more are traced back to the elements of design by these two guys. There's nothing wrong with recognizing Rams but it would be more accurate to identify the US's contribution to design elements. Ferry Porsche was also a classic designer, and I consider attributing the 928 to Ferry, and I do agree that it fills many of the best elements of auto design. Just that Rams had nothing to add that hadn't already been examined by our two US giants.

edit: BTW, the most successful product by Braun of the last century was the electric razor. He did not have a hand in that.
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Old 02-24-2019, 10:48 PM
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None taken - I love a bit of Loewy - he's the godfather of industrial design, the master of streamlining. The guy turned his hand to everything and anything - cars to trashcans. Some of it great (the Studebaker) and some of it eeehhh (the Jaguar XK140). My personal fave is his Lucky Strike logo design. And you're right, you couldn't have the 928 lines without all the lines Loewy made prior.

My point is somewhere else, it isn't that I'm correlating the design of the 928 to the work of Dieter Rams did before. Or that we have Rams to thank. I was using the Dieter Rams' principles to measure the 928 as a piece of good design. Whether you get your yardstick for good design from Ray Loewy, Marcel Breuer, Louis Kahn, Eileen Gray, thats you. If we can learn from them all, all the better.

Your right about the shaver, he didn't do the shaver. The 928 wasn't the most successful product by Porsche either but its still good right??

Still stand by the fact that the current Dieter Rams show in PA is a belter! Go see it.

Last edited by Mullin; 02-25-2019 at 12:54 AM.
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