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Porsche will prioritize meeting demand for performance variants, such as the GT and GTS, across the lineup.
February 01, 2023 03:53 PM2 HOURS AGOPorsche dealers came to the brand's make meeting at the NADA Show with one thing on their minds — product supply, or the lack thereof.
Most questions from retailers centered around the sports car maker's sales and production outlook, Mike Sullivan, Porsche Board of Regents chairman, told Automotive News.
The dealers' message to the factory was: We need more cars.
For a niche purveyor of six-figure, high-performance metal, tight vehicle supply is typically a feature, not a bug. Scarcity creates desirability and lifts profitability.
Porsche is the master of the "one-short model," said Sullivan, referring to the brand's desire to build one car fewer than the market demands.
But in the era of microchip shortages and COVID-19-related production disruptions, it's more like "10 short," said Sullivan, managing partner of the LAcarGuy group and dealer principal of Porsche South Bay in Hawthorne, Calif. At the meeting, Porsche Cars North America COO Joe Lawrence said to expect supplies to remain tight as global parts scarcity lingers, dealers said.
"Porsche has the power of the Volkswagen Group behind it, so we are well represented," Sullivan said. "It's that bigger picture that creates more uncertainty — chips and other shortages are the hard ones to work around."
Sullivan expects Porsche's U.S. sales to net out "in the low 70,000 units" in 2023, in line with last year, when the automaker delivered a record 70,065 vehicles."That should be doable and profitable for PCNA and the dealers," he said.
Porsche told dealers it will prioritize meeting demand for performance variants, such as the GT and GTS, across the lineup.
"911s were short all year," Sullivan said.
After bolting out of the gate three years ago, the Taycan saw its sales kneecapped last year because of supply issues. U.S. deliveries of the electric fastback tumbled 23 percent to 7,271 in 2022.
"We should've had more supply," Sullivan said of the Taycan. "We should be able to improve that number next year."
This year, Porsche expects to unveil an all-electric version of its bestselling Macan compact crossover. Battery-powered versions of the Cayenne midsize crossover and 718 Boxster and 718 Cayman sports cars will follow.
"In the middle of our lineup, we will have exciting new variants and electrified models," Sullivan said. "As we shore up the middle, we can move that volume component."
"That should be doable and profitable for PCNA and the dealers," he said.
How the hell could it NOT be profitable with every car selling above MSRP with zero floor time, and MANY selling for tens and even hundreds of thousands above MSRP! I'd love to the the P&L statements for these sales departments. Great day to be Porsche dealers, that's for sure.
Good news for the trade in number I'll be getting in 60 days or so.
I wish. I've been getting horrible trade-in numbers of my 2020 GT4 with only 4k miles. I've tried 3 dealers so far and just decided to keep the car and sell it myself. Dealers don't seem to want any used inventory right now. Unless it's a GT3 or course.
I wish. I've been getting horrible trade-in numbers of my 2020 GT4 with only 4k miles. I've tried 3 dealers so far and just decided to keep the car and sell it myself. Dealers don't seem to want any used inventory right now. Unless it's a GT3 or course.
What kind of trade-in numbers? What are you trading it in for?
What kind of trade-in numbers? What are you trading it in for?
The best I've been offered so far was $105k. The car is flawless, and has ppf, and full bucket seats. No CCB. And like I said 4k miles. I was hoping for close to 115.
As for the trade, I've been looking at 992 GT3 and 600LT. Both at factory dealers and neither one would give me over $105k for the GT4.
I wish. I've been getting horrible trade-in numbers of my 2020 GT4 with only 4k miles. I've tried 3 dealers so far and just decided to keep the car and sell it myself. Dealers don't seem to want any used inventory right now. Unless it's a GT3 or course.
21' GT4. PTS, PCCB,LWB, full ppf and ceramic, K40, 10K miles, $140K orig MSRP. Offered me $135K in November on GT3 Touring, I passed but not because of trade in. GT4RS coming in April, if same number as November, I'll be happy.
The best I've been offered so far was $105k. The car is flawless, and has ppf, and full bucket seats. No CCB. And like I said 4k miles. I was hoping for close to 115.
As for the trade, I've been looking at 992 GT3 and 600LT. Both at factory dealers and neither one would give me over $105k for the GT4.
02-01-2023, 07:03 PM
Update from PCNA on supply constraints
