New Porsche Studio in Bangkok Offers Unique Interactive Car-shopping Experience

By S.J. Bryan - March 28, 2019

Car shopping is redefined by Porsche, offering rare and up close Porsche experience in a boutique space.

When you think of shopping for a car, you wouldn’t think to head to your local mall or shopping center. Porsche has adopted a different approach for consumers in Bangkok, Thailand that allows them to enjoy an interactive and immersive experience in a high-tech space. The new Porsche Studio in Bangkok is located in a new bustling luxury retail and residential development space.

But shopping for a Porsche at luxury mall? Some might consider this an odd match. However, in Thailand the most sales are currently made at the Porsche City Showroom Siam Paragon, located in a luxury mall in the center of the city. Consumers and car enthusiasts are reportedly responding to this approach with enthusiasm.

“Bangkok is one of the most dynamic cities in the world and a hotbed of creativity, which makes it the perfect location for the first Porsche Studio in Southeast Asia,” said Arthur Willmann, Managing Director of Porsche Asia Pacific. “It is a place where customers, enthusiasts and all those who share the same passion for the brand and products can meet, exchange and interact with Porsche in a casual and innovative environment.”

That environment includes a central stage with an LED display wall as a backdrop, that can be used as an area to display cars, host events, and to show Porsche stories. With the capacity to exhibit three vehicles, guests can get up close to the cars and be get information from the professionally trained Porsche staff. Sleek and modern with high-tech, there are digital elements and exhibitions that focus on Porsche themes such as E-Performance and Porsche heritage.

“It is a very open concept and we are happy to welcome everyone who wants to know more about Porsche–be it the products, the rich history of our brand or the very exciting future that is to come,” Willmann added. “The Porsche Studio is the perfect place for the Porsche community or, as we like to refer to, the Porsche family–and we have no doubt they will feel at home and discover something new, every time they come to visit.”

Porsche Studio visitors can configure a new Porsche with the aid of digital technologies, and a trimming area with a wide array of samples and colors, including bespoke modifications from components on display from from Exclusive Manufaktur.