Picking up your new Porsche in L.A. includes track instruction and lunch at a fine-dining restaurant.
Since 2016, anyone who purchased a new Porsche in the United States could visit the German automaker’s Atlanta headquarters as part of the New Vehicle Delivery Program. While there, buyers receive on-track instruction in a vehicle that matches their own and a meal at the company’s first fine dining restaurant, 356.
The company conducts a similar program in Leipzig, Germany, Silverstone, England, and Le Mans, France, but starting in 2018, Los Angeles, California also offers a New Vehicle Delivery Program package.
The Porsche Experience Center Los Angeles
The New Vehicle Delivery Program at the Porsche Experience Center Los Angeles takes place on the 53-acre facility, featuring a driver development track with 4.1-miles of tarmac. The highlight of the he L.A. program includes a pair of 90-minute on-track sessions with a driving instructor who teaches you how to get the most from your German sports car or SUV. Also, while at the L.A. Porsche center, you will eat at the company’s restaurant, 917.
Although the program is similar, the location in Los Angeles will be much more convenient for many American Porsche buyers. A quarter of the Porsche vehicles sold in the United States are purchased in California, so there is far less travel involved for the majority of customers.
“In a digital world, our brand embassies in Atlanta and L.A. are real, physical places where people can drive and feel the brand,” said Klaus Zellmer, President and CEO of PCNA. “Introducing the New Vehicle Delivery program in L.A. is another touch point to personalize the ownership experience. There can be no better place than California, which has always had a special relationship with Porsche and where customers buy about one-quarter of all Porsche sports cars sold in the United States.”
Availability and Cost
The New Vehicle Delivery Program in L.A. is already underway, with the first session having taken place on on Feb, 20. The individual purchased the silver 911 Turbo S shown above, while likely having a great time on the track and at lunch that day.
This program is open to anyone in the United States who buys a new Porsche vehicle. The price varies from $385 to $875 depending on the model chosen, so not only is it an awesome program – it is fairly inexpensive.
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