Nizer

Cat's finally out of the bag. Congrats Pete!

http://flatsixes.com/porsche-product...ne-pete-stout/

http://www.000magazine.com/

Now we're just waiting for Leh Keen's next move....

RealityGT

In true Porsche style!
"000 Magazine - a limited-run collectible quarterly print publication"

autoxerGT3RS

or the super exclusive $999 subscription........

bronson7

Must pay to play

OMFS

Kind of funny how the 993 thread on this is full of trashing this idea while this crowd feels more receptive.

surfer

HA!

<3mph

Pete stout's work has been top grade. I wish him well on this exciting new magazine!

STG

I'm sure the publication will speak for itself. From what I see so far, pretty cool.

The good news, you have the choice whether to subscribe or not.

Just in time

I did not know the price of ink had gone sky high. Digital version?

stout

Just as I'm super thankful for those who supported this project today, and there are many more who have than I expected or even hoped for, I fully understand the critics. I think I'd still be firmly in their camp if I was on the outside of this, and half of me was as we played through the various models.

To be sure, 000 isn't going to be for everyone—and that's okay. We are not pursuing the usual high-circulation model, nor are we pursuing the conventional ad-driven model in which 50% to 65% of the magazine is paid advertising. The other thing I had to step back on and really look at is value from a different perspective. What do I pay for one performance tire for my Porsche, one concert, or a nice dinner out? How many hours of utility or enjoyment do I derive from those expenditures? Are they fun, lasting, or memory-making?

Obviously, we all place differing valuations on the things we choose to buy or spend money on. That's as it should be.

We just wanted to see if there were some people who might like a magazine the way we envisioned it. Didn't know what to expect, but we decided to try it. Well, it's been a wild day. I wasn't sure whether to expect crickets or what—but we've been blown away by the response and are super, super thankful.

Now it's on us to deliver quality.

Manifold

$250 for 800+ pages of top-quality content is high, but not crazy high.

OTOH, the numbered limited-edition 'Subscription S' for $999, for the same content, strikes me as a gimmick to make money which plays on the same emotions as Porsche's limited edition cars. And a magazine isn't a car ...

Pete, I admire and appreciate your journalistic work, so please take this as constructive feedback on your business model. The 'Subscription S' concept may turn some people off to the extent that they don't go for the regular subscription, but otherwise would have.

stout

Taken as such!

This is an art project, but it's also a business. The business (in its entirety) has to support the art, in this case we are talking about an art form that has been severely challenged for a long time but one I feel is important and far from dead. And there are plenty of collectibles that aren't cars...

As with any business, it's on us to deliver value to our customers. They will ultimately decide whether we have.

20C4S

Only if the X'mas gift is worth the tag. decision decision...

Igooz

I wish you the best of luck Pete.

Take a look at Rodder's Journal for reference. High end, coffee table material, yeah different crowd. They are at the right price volume elasticity...IMO.

tgibrit

"OTOH, the numbered limited-edition 'Subscription S' for $999, for the same content, strikes me as a gimmick to make money which plays on the same emotions as Porsche's limited edition cars. And a magazine isn't a car ..."


Perhaps offer a GT version for $1,500 where the magazine bindings fail after you read the first 20 pages - sorry couldn't resist.