928 GTS featured in Taiwan launch of new Panamera
03-28-2017, 04:38 PM
#2
Burning Brakes
I am really out of touch with marketing today. Interesting video, turning a car show into a model procession of sorts.
Could be that the 928 is in there to suggest heritage. But I wonder, if the Asians know the heritage enough for this to really to make a difference.
In the mean time, Asia has really caught up with the West and generally I really don't find them to concerned about the past and generally more forward looking.
I guess maybe it is a good idea to move the automotive industry towards the fashion industry. Where will the differentiation be, when self-driving cars are the norm?
Could be that the 928 is in there to suggest heritage. But I wonder, if the Asians know the heritage enough for this to really to make a difference.
In the mean time, Asia has really caught up with the West and generally I really don't find them to concerned about the past and generally more forward looking.
I guess maybe it is a good idea to move the automotive industry towards the fashion industry. Where will the differentiation be, when self-driving cars are the norm?