Early Sales Brochure Score!!
#1
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Early Sales Brochure Score!!
This morning at our monthly PCA breakfast I was able to pic up two 928 sales brochures, one copyright 1977 and the other from 1982. One of the members recently bought a whole stack of sales stuff that originated from the long gone Porsche dealer in Fayetteville, AR. He had to buy the entire lot to get the 911 stuff he really wanted so he offered me these two 928 brochures. He also has some 924 brochures he doesn't want. If anyone is interested drop me a PM and I'll put you in touch. In the third photo notice the full length weatherstripping along the engine bay opening and the lack of any cross brace. I knew the early cars had the full length seals but the lack of a cross brace was new to me. Maybe it was removed to provide a better picture. Thoughts?
Mike
Mike
#3
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That's my question as I also noticed the lack of a brace. I'm not sure if it was removed for the photo or if the car in the picture is a very early pre-production car built without a cross brace. A closer look at the engine bay photo seems to indicate it wasn't built with a cross brace as the mounting points don't seem to be there in the pics. You can't really tell in the posted photo but there is no cowl cover installed either. The dash photo shows the speedo to be in KM and 5 kilometers on the odo. All the warning indicator lights in the console are in German as well. The car in the pictures also lacks any side marker lights whatsoever. Curious.
Mike
Mike
#5
Nice pictures, thanks for sharing.
#6
Rennlist Member
That is a score! Fantastic brochure.
The car is a later prototype, possibly W9 (see Project 928). It was the first car used in for early press photos (and brochures). There was a white one too, that was more obscure.
I believe this car received a license plate, however, would not have had a VIN. (was seen on the cover of some mag w/plate S-CW 4526). However, this car would not have had a VIN.
Lack of x-brace fits with my research. I believe the x-brace was added later on during pre-production.
Here's a photo of #6 with what appear to be an x-brace shown as "added on"... w/non-production welds and black paint.
PS. Look at the interior pedal cluster. Notice anything different?
The car is a later prototype, possibly W9 (see Project 928). It was the first car used in for early press photos (and brochures). There was a white one too, that was more obscure.
I believe this car received a license plate, however, would not have had a VIN. (was seen on the cover of some mag w/plate S-CW 4526). However, this car would not have had a VIN.
Lack of x-brace fits with my research. I believe the x-brace was added later on during pre-production.
Here's a photo of #6 with what appear to be an x-brace shown as "added on"... w/non-production welds and black paint.
PS. Look at the interior pedal cluster. Notice anything different?
#7
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#9
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What strikes me is the text using the definition "sports car" in the first para of each segment. I think they were fighting a perception that the 928 was going to be an old man's car, of just a tourer(which is what they were). Even though the early cars were rather sporty, with more manual trans, and lighter weight, they still came in quite a bit heavier than the 911 of the day. And, it had the appearance if being bigger, so it looks like they tried to pump up the sports car aspect in the text.
Interesting marketing study.
Interesting marketing study.
#10
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#12
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BTW, does any know where I can find one of these early covers? Mine seems to be missing one.
I like this car too. All kinds of unique features.
#13
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and the far right gauge face is white,
while all of the rest are black
while all of the rest are black
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#15
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I used to have a source for these early brochures - they were literally new-like condition - and sold quite a few to fellow rennlisters at the time. There were many discussions about the pre-production car pictured in this brochure, as I recall.
Unfortunately, I don't have any more of these, other than one that's in my private collection.
Unfortunately, I don't have any more of these, other than one that's in my private collection.