Taycan VR Experience Lets Customers Go on a Digital Exploration

You don't have to have an actual car on hand to take an extensive tour of the new Taycan, thanks to this very cool tech.

By Brett Foote - March 30, 2020
Taycan VR Experience Lets Customers Go on Digital Exploration
Taycan VR Experience Lets Customers Go on Digital Exploration
Taycan VR Experience Lets Customers Go on Digital Exploration
Taycan VR Experience Lets Customers Go on Digital Exploration
Taycan VR Experience Lets Customers Go on Digital Exploration
Taycan VR Experience Lets Customers Go on Digital Exploration

Virtual Tour

The Taycan isn't just Porsche's very first all-electric vehicle. It's also a technological powerhouse, packing more futuristic content than your average piece of transportation. So it only makes sense that prospective buyers be able to scope out the car in a, well, futuristic way. And Porsche is allowing us to do just that with its very cool Taycan VR Experience

Photos: Porsche

Rapid Expansion

The application, which is currently available in roughly 100 Porsche centers around the world, is available in two languages - English and German. Chinese and French will soon be available as the app become available in additional markets. Those lucky enough to have it available nearby are in for a pretty cool experience. 

Photos: Porsche 

>>Join the conversation about going on a VR experience with the Taycan right here in Rennlist.com.

Close Representation

The Taycan VR Experience allows customers to view the new Porsche up close, and even under the bodywork, using virtual reality goggles. The virtual representation of the Taycan is very close to the real vehicle, as you can see in the pictures Porsche provided. Users can even trace the contours of the Taycan while wearing the goggles.

Photos: Porsche 

>>Join the conversation about going on a VR experience with the Taycan right here in Rennlist.com.

Deep Dive

The aerodynamics of the car are simulated with a superimposed airflow which can be controlled by the user as well. They're able to explore the car in extreme detail, inside and out, as well as customize the paint finish. It's truly an immersive experience and one that goes far beyond a traditional look over. 

Photos: Porsche 

>>Join the conversation about going on a VR experience with the Taycan right here in Rennlist.com.

Digital Experience

"The Taycan is the beginning of a new era at Porsche – and it is only appropriate that we have created a modern digital application so that our electric sports car can be experienced virtually," said Robert Ader, Head of Customer Relations at Porsche. "The information needs of our customers in the dealerships are enormous – we can now meet these needs with the VR Experience even before the physical market launch."

Photos: Porsche 

>>Join the conversation about going on a VR experience with the Taycan right here in Rennlist.com.

Changing Times

The Taycan VR Experience is Porsche's pioneer for virtual reality applications in its dealerships. The next stage is virtual car configuration, which the Porsche marketing team is currently working on intensively, That will be rolled out in a number of dealerships in the months ahead. Clearly, the future of car buying will never be the same.

Photos: Porsche 

Click here for a trailer to the VR experience that awaits you.

>>Join the conversation about going on a VR experience with the Taycan right here in Rennlist.com.

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