Porsche to discuss F1 re-entry
10-01-2010, 11:01 AM
#1
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Porsche to discuss F1 re-entry
Porsche to 'discuss' F1 programme
1 October 2010
Porsche could compete in the FIA Formula One World Championship in the not-too-distant future, Porsche’s new chairman, Matthias Mueller said today at the Paris Motor Show. If Porsche does opt to make a comeback, 2013 looks likely, as that is when the new engine regulations will be adopted.
Speaking in an interview with Autocar, Muller revealed that it doesn’t make any sense for Porsche and Audi - both now part of the Volkswagen Group - to go up against each other in the LMP1 class in sportscars.
"With LMP1, there are two classes and two brands - Audi and Porsche. We do not like to both go into LMP1 [against each other]; that is not so funny," Mueller said.
"So therefore we have to discuss whether it makes better sense for one of the [two] brands to go into LMP1, and the other brand into F1. So we will have a round-table to discuss the pros and cons."
Porsche last had a presence in F1 almost twenty years ago, when it supplied engines to Footwork in 1991.
1 October 2010
Porsche could compete in the FIA Formula One World Championship in the not-too-distant future, Porsche’s new chairman, Matthias Mueller said today at the Paris Motor Show. If Porsche does opt to make a comeback, 2013 looks likely, as that is when the new engine regulations will be adopted.
Speaking in an interview with Autocar, Muller revealed that it doesn’t make any sense for Porsche and Audi - both now part of the Volkswagen Group - to go up against each other in the LMP1 class in sportscars.
"With LMP1, there are two classes and two brands - Audi and Porsche. We do not like to both go into LMP1 [against each other]; that is not so funny," Mueller said.
"So therefore we have to discuss whether it makes better sense for one of the [two] brands to go into LMP1, and the other brand into F1. So we will have a round-table to discuss the pros and cons."
Porsche last had a presence in F1 almost twenty years ago, when it supplied engines to Footwork in 1991.
10-01-2010, 11:28 AM
#3
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Agreed.
Let Bugatti and/or Lamborghini go to F1 (with obvious factory behind the scenes support via Audi, Porsche, VW, et. al).
Lamborghini vs Ferrari in F1 at Monza ...
Let Bugatti and/or Lamborghini go to F1 (with obvious factory behind the scenes support via Audi, Porsche, VW, et. al).
Lamborghini vs Ferrari in F1 at Monza ...
10-01-2010, 11:54 AM
#4
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Race cars that bear some relationship (even silouette racers) to the production cars seem like better marketing tools.
10-01-2010, 12:28 PM
#5
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It's also worth keeping in mid that the new engine regulations will be much closer to what we have in production cars. Right now they are running 2.4L V8s, which bears little resemblance to any street car. The 2013 engine will be a sub 2.0L inline 4 with a turbo charger and some sort of hybrid drive. With Williams supplying KERS to the GT3R hybrid, I could definitely see a Porsche-Williams team in 2013.
10-01-2010, 03:30 PM
#6
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Just read it:
http://formula-one.speedtv.com/artic...-turbo-in-2013
1.6 liters, going back to the good old days!
http://formula-one.speedtv.com/artic...-turbo-in-2013
1.6 liters, going back to the good old days!
Trending Topics
10-01-2010, 07:04 PM
#9
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I'm happy to be a donor tester for that inline 4! 
10-01-2010, 07:21 PM
#10
I don't doubt they could build a competitive engine. I just wonder with all of this SUV making and eye on profits if it would be worth it to them. My gut tells me no. They would need to supply engines to at least one top team in order for it to be worth anything. Anyone have Newey's phone number?
10-01-2010, 10:16 PM
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Too much money. Too little return for Porsche. On the other hand, Porsche producing winning F1 engines could go along way in bolstering the brand's top tier racing image. Emphasis on a WINNING engine.
I wonder if they would field a team or just supply engines? I would prefer they there were a Team Porsche. That way the wait for FA to get out of the seat of the team I like to root for would be more bearable.
Go Red Bull.
I wonder if they would field a team or just supply engines? I would prefer they there were a Team Porsche. That way the wait for FA to get out of the seat of the team I like to root for would be more bearable.
Go Red Bull.
10-02-2010, 10:37 PM
#14
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In terms of marketing, I don't see much difference between LMP1 and F1 (other than cost maybe). Neither are cars that Porsche owners can directly identify with.
The best return for Porsche seems to me to be winning with sports cars (i.e. the iconic 911 chassis). Past that, F1, LMP1,... either would be good for the marque. I'm not a big fan of F1, but hell, if it's a chance to beat Ferrari, why not?
The best return for Porsche seems to me to be winning with sports cars (i.e. the iconic 911 chassis). Past that, F1, LMP1,... either would be good for the marque. I'm not a big fan of F1, but hell, if it's a chance to beat Ferrari, why not?
10-03-2010, 01:13 PM
#15
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A decision to enter F1 may be more in line with decisions to build luxury cars and SUV's than it first appears. It's likely to be more about an ongoing diversification of revenue in order to continue meeting the growth expectations of shareholders.
And it's not as simple as covering their costs by selling more street cars to the public. They have to look at the overall "formula" for covering costs (using Mercedes as an example):
#6 could be the swing factor if Porsche thinks they could win. And taking advantage of rule changes to win races is a Porsche tradition.
And it's not as simple as covering their costs by selling more street cars to the public. They have to look at the overall "formula" for covering costs (using Mercedes as an example):
1. primary sponsorships (big time advertising revenue; e.g. Petronas Malaysia),
2. donated technology (in return for free advertising; e.g. Bridgestone, Cytec),
3. corporate sponsorships (advertising revenue surrounding race events, before during and after the event; e.g. Deutsche Post),
4. minor sponsorships (advertising revenue 365 days a year; e.g. Henry Lloyd, TAG)
5. direct merchandising (team paraphernalia; e.g. jewelry, clothing, flags, etc.).
6. distributed Formula One proceeds (from TV revenues, venue fees,etc.).
If #5 is usually in the single digits as a percentage of the whole, it could be much higher for Porsche given its loyal customer base. Who among you wouldn't buy a Porsche F1 cap at a 2013 venue? I'll take the white one with red lettering, please! 2. donated technology (in return for free advertising; e.g. Bridgestone, Cytec),
3. corporate sponsorships (advertising revenue surrounding race events, before during and after the event; e.g. Deutsche Post),
4. minor sponsorships (advertising revenue 365 days a year; e.g. Henry Lloyd, TAG)
5. direct merchandising (team paraphernalia; e.g. jewelry, clothing, flags, etc.).
6. distributed Formula One proceeds (from TV revenues, venue fees,etc.).
#6 could be the swing factor if Porsche thinks they could win. And taking advantage of rule changes to win races is a Porsche tradition.