New book on the 959
04-19-2017, 10:05 PM
#1
Rennlist Town Crier
Thread Starter
New book on the 959
One of the HP writers just posted on a new book detailing the history of the 959.
It's a good post on what looks like a great book, and this passage jumped out at me:
"For instance, I learned that, after taking per-car development costs into account, Porsche lost more than 500,000 Deutsche Marks on every 959 it sold, leading an R&D board member to call the 959 'the most expensive promotional giveaway in Porsche history.' By 1987, the value of the U.S. dollar tanked. That, along with the cash-hemorrhaging 959, caused a lot of financial difficulties for Porsche and motivated CEO Peter W. Schutz to resign."
I guess that's not any different than what VW did with the Veyron, but the promotional giveaway line cracked me up.
It's a good post on what looks like a great book, and this passage jumped out at me:
"For instance, I learned that, after taking per-car development costs into account, Porsche lost more than 500,000 Deutsche Marks on every 959 it sold, leading an R&D board member to call the 959 'the most expensive promotional giveaway in Porsche history.' By 1987, the value of the U.S. dollar tanked. That, along with the cash-hemorrhaging 959, caused a lot of financial difficulties for Porsche and motivated CEO Peter W. Schutz to resign."
I guess that's not any different than what VW did with the Veyron, but the promotional giveaway line cracked me up.
