What is origin of "No Substitute" slogan?
09-14-2017, 04:11 PM
#16
Instructor
If I recall (it was a hella long time ago, you know, and the human brain is designed to forget things), Cruise's character was quoting an ad slogan for Porsche.
Maybe an older old-timer than me recalls.
Maybe an older old-timer than me recalls.
05-17-2019, 01:11 PM
#17
Burning Brakes
yeah great film,
928 if I remember right.
riding trains never felt the same afterwards !
BTW to answer the question
the phrase came from a little known japanese film from the 1900's called
"Ishi yakawaka dim sum foo"
which literally translated means
"Little hairy bunny rabbit, which lives in the land of the sweet scented flower"
The line comes from the bit where a Samuri warrior is about to chop a little bunny rabbit in half to test his sword, yelling "There is no substitute"
except a little girls comes running over and pleads with him to stop, so he does, and chops her head of instead.
Its a very sentimenatal film, with good story line and dialogue
was directed by "Kendo Nakasaki"
928 if I remember right.
riding trains never felt the same afterwards !
BTW to answer the question
the phrase came from a little known japanese film from the 1900's called
"Ishi yakawaka dim sum foo"
which literally translated means
"Little hairy bunny rabbit, which lives in the land of the sweet scented flower"
The line comes from the bit where a Samuri warrior is about to chop a little bunny rabbit in half to test his sword, yelling "There is no substitute"
except a little girls comes running over and pleads with him to stop, so he does, and chops her head of instead.
Its a very sentimenatal film, with good story line and dialogue
was directed by "Kendo Nakasaki"
Thanks Adrian.
03-02-2020, 03:48 PM
#19
1st Gear
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Years ago Road and Track did a review about the 911. I remember during the article they had used the words, "There is no substitute". It was a few months later is when I first saw an ad using those words. I think someone in an ad agency read the article and decided to use it. I'm surprised that no one at Road and Track never caught on to it.
03-03-2020, 05:16 PM
#20
It popped up in the mid 70s I believe. I read about it in one of the many Porsche books I have. I remember vividly seeing it all over ads in the very late 70s and early 80s Back then most car makers has some catch phrase. BMW did the ultimate driving machine. If you had Road and Track or something you saw it. Our bed rooms were covered in car posters along with the girl posters as long as mom said ok. I had three Porsche posters. One of the car posters had that substitute line.
