Porsche Survey for Rutgers MBA Student
 

Hello and thanks for taking the time to read. I am a Rutgers University MBA student working on a Brand Management semester project about the Porsche brand. I am specifically interested in past/current Porsche owners to take my survey regarding your feelings and perceptions for Porsche cars and the brand. Please click the link to take this short survey.
Many thanks!


http://new.qualtrics.com/SE?SID=SV_d...6IGU&SVID=Prod

your survey needs a lot of work, but i completed it. You need to label the selections with what they mean in rank.

the last question doesn't allow you to select anything.

the benz and gm thing seems totally unrelated to the surveys' intended purpose

Yeah, you might want to tweak your survey a bit before you turn it into your prof ;)

For instance, Porsche is are pretty homogeneous brand, but the "whatcha think about GM cars" was tough too... my opinion on the Corvette with regards to sleek, fast, etc, is completely different than my opinion of, say, the Silverado. Same with Mercedes. I ended up picking the averagecar stereotype for each when filling in that section.