OT: How lame is this?
02-26-2011, 04:41 PM
#6
Pro
Join Date: Jan 2002
Location: Greater Seattle (via NH)
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Not a lame idea at all!
Okay, let the flames begin. This is not a bad idea for Chevrolet. I'll bet that quite a few of us Rennlisters - be they 993 or other 911 owners, have owned Corvettes.
Okay, how many of you have owned a 'vette? (I have not - but I've always liked both the C5 and C6 models. Very good bang for the buck. World class performance at 1/2 the price)
If you think about this ad, where else could Chevrolet find a more homogenous group of certified car nuts than here? Putting an ad on during the Superbowl would be a waste of money. Wrong demographic. Certainly in the better auto magazines (Road & Track, Car & Driver, Motor Trend, etc). Even in higher end "lifestyle" and "financial" magazines - (ex. Forbes, South Florida Living, etc).
The Marketing types at Chevrolet/Corvette and the top execs at GM have always known that the Corvette is an image car for them. Many people will go down to the local dealer and admire the 'vette - then wind up buying something else (because the significant other won't "hear" of them getting a 'vette (where are we going to put the kids?)).
I think it is a smart move.
Another related question: How many of you have owned other "sports cars" or "sports sedans" before or even after owning a 911? (I have - many times over). So if you're going to own a nice higher end car - Chevrolet should be "planting their flag" (it's called institutional advertising - and represents about 2/3 of the $600 billion spent annually on advertising in the Western World - that's tv, radio, print media) in places like Rennlist.
Okay, how many of you have owned a 'vette? (I have not - but I've always liked both the C5 and C6 models. Very good bang for the buck. World class performance at 1/2 the price)
If you think about this ad, where else could Chevrolet find a more homogenous group of certified car nuts than here? Putting an ad on during the Superbowl would be a waste of money. Wrong demographic. Certainly in the better auto magazines (Road & Track, Car & Driver, Motor Trend, etc). Even in higher end "lifestyle" and "financial" magazines - (ex. Forbes, South Florida Living, etc).
The Marketing types at Chevrolet/Corvette and the top execs at GM have always known that the Corvette is an image car for them. Many people will go down to the local dealer and admire the 'vette - then wind up buying something else (because the significant other won't "hear" of them getting a 'vette (where are we going to put the kids?)).
I think it is a smart move.
Another related question: How many of you have owned other "sports cars" or "sports sedans" before or even after owning a 911? (I have - many times over). So if you're going to own a nice higher end car - Chevrolet should be "planting their flag" (it's called institutional advertising - and represents about 2/3 of the $600 billion spent annually on advertising in the Western World - that's tv, radio, print media) in places like Rennlist.
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02-27-2011, 11:15 AM
#8
Burning Brakes
I also feel it is rather lame advertising but I would love to have a NEW Corvette in my garage along with my 993. I like nice performance vehicles and not just Porsches. Wake up in the morning and deciding which car to drive is a good thing. For the pure Porsche enthusiasts I can see how this would offend.
02-27-2011, 11:34 AM
#9
Drifting
Join Date: Nov 2010
Location: Grand Rapids, Michigan
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Okay, let the flames begin. This is not a bad idea for Chevrolet. I'll bet that quite a few of us Rennlisters - be they 993 or other 911 owners, have owned Corvettes.
Okay, how many of you have owned a 'vette? (I have not - but I've always liked both the C5 and C6 models. Very good bang for the buck. World class performance at 1/2 the price)
If you think about this ad, where else could Chevrolet find a more homogenous group of certified car nuts than here? Putting an ad on during the Superbowl would be a waste of money. Wrong demographic. Certainly in the better auto magazines (Road & Track, Car & Driver, Motor Trend, etc). Even in higher end "lifestyle" and "financial" magazines - (ex. Forbes, South Florida Living, etc).
The Marketing types at Chevrolet/Corvette and the top execs at GM have always known that the Corvette is an image car for them. Many people will go down to the local dealer and admire the 'vette - then wind up buying something else (because the significant other won't "hear" of them getting a 'vette (where are we going to put the kids?)).
I think it is a smart move.
Another related question: How many of you have owned other "sports cars" or "sports sedans" before or even after owning a 911? (I have - many times over). So if you're going to own a nice higher end car - Chevrolet should be "planting their flag" (it's called institutional advertising - and represents about 2/3 of the $600 billion spent annually on advertising in the Western World - that's tv, radio, print media) in places like Rennlist.
Okay, how many of you have owned a 'vette? (I have not - but I've always liked both the C5 and C6 models. Very good bang for the buck. World class performance at 1/2 the price)
If you think about this ad, where else could Chevrolet find a more homogenous group of certified car nuts than here? Putting an ad on during the Superbowl would be a waste of money. Wrong demographic. Certainly in the better auto magazines (Road & Track, Car & Driver, Motor Trend, etc). Even in higher end "lifestyle" and "financial" magazines - (ex. Forbes, South Florida Living, etc).
The Marketing types at Chevrolet/Corvette and the top execs at GM have always known that the Corvette is an image car for them. Many people will go down to the local dealer and admire the 'vette - then wind up buying something else (because the significant other won't "hear" of them getting a 'vette (where are we going to put the kids?)).
I think it is a smart move.
Another related question: How many of you have owned other "sports cars" or "sports sedans" before or even after owning a 911? (I have - many times over). So if you're going to own a nice higher end car - Chevrolet should be "planting their flag" (it's called institutional advertising - and represents about 2/3 of the $600 billion spent annually on advertising in the Western World - that's tv, radio, print media) in places like Rennlist.
02-27-2011, 03:29 PM
#11
I am certainly not a Corvette guy nor will I ever be. Too much of a hairy chested with gold necklace Ricky Racer car for me. Definitely the wrong place for this ad. Porsche, there is no substitute. 
02-28-2011, 08:39 AM
#12
button queen
02-28-2011, 09:29 AM
#13
Rennlist Member
Okay, let the flames begin. This is not a bad idea for Chevrolet. I'll bet that quite a few of us Rennlisters - be they 993 or other 911 owners, have owned Corvettes.
Okay, how many of you have owned a 'vette? (I have not - but I've always liked both the C5 and C6 models. Very good bang for the buck. World class performance at 1/2 the price)
If you think about this ad, where else could Chevrolet find a more homogenous group of certified car nuts than here? Putting an ad on during the Superbowl would be a waste of money. Wrong demographic. Certainly in the better auto magazines (Road & Track, Car & Driver, Motor Trend, etc). Even in higher end "lifestyle" and "financial" magazines - (ex. Forbes, South Florida Living, etc).
The Marketing types at Chevrolet/Corvette and the top execs at GM have always known that the Corvette is an image car for them. Many people will go down to the local dealer and admire the 'vette - then wind up buying something else (because the significant other won't "hear" of them getting a 'vette (where are we going to put the kids?)).
I think it is a smart move.
Another related question: How many of you have owned other "sports cars" or "sports sedans" before or even after owning a 911? (I have - many times over). So if you're going to own a nice higher end car - Chevrolet should be "planting their flag" (it's called institutional advertising - and represents about 2/3 of the $600 billion spent annually on advertising in the Western World - that's tv, radio, print media) in places like Rennlist.
Okay, how many of you have owned a 'vette? (I have not - but I've always liked both the C5 and C6 models. Very good bang for the buck. World class performance at 1/2 the price)
If you think about this ad, where else could Chevrolet find a more homogenous group of certified car nuts than here? Putting an ad on during the Superbowl would be a waste of money. Wrong demographic. Certainly in the better auto magazines (Road & Track, Car & Driver, Motor Trend, etc). Even in higher end "lifestyle" and "financial" magazines - (ex. Forbes, South Florida Living, etc).
The Marketing types at Chevrolet/Corvette and the top execs at GM have always known that the Corvette is an image car for them. Many people will go down to the local dealer and admire the 'vette - then wind up buying something else (because the significant other won't "hear" of them getting a 'vette (where are we going to put the kids?)).
I think it is a smart move.
Another related question: How many of you have owned other "sports cars" or "sports sedans" before or even after owning a 911? (I have - many times over). So if you're going to own a nice higher end car - Chevrolet should be "planting their flag" (it's called institutional advertising - and represents about 2/3 of the $600 billion spent annually on advertising in the Western World - that's tv, radio, print media) in places like Rennlist.
02-28-2011, 10:08 AM
#15
Rennlist Member
One of the many things that cause me to chuckle when it comes to North American performance cars are some of the emblems affixed to their cars telling me how many HP it has or that it has "tuned suspension". 
