Steve 96C4S

The magazine article goes on to say "BMW has taken a new approach to the old saying "sex sells." This ad is to promote their Premium Selection Used Car program in Greece. BMW is trying to get the point across that even though you're not the first owner, you can still have a great driving experience or as BMW aptly says "Sheer Driving Pleasure."

There are blogs all over the internet from women that are incensed about this Greek ad. Strangely enough at the bottom of one of these never ending women's website blogs I noticed this very last post... so it may be a hoax after all, or not...

"Ladies. You’ve been ‘had’ by a photoshopped joke ad.

‘Thank you for taking the time to contact us regarding an advertisement you have seen online.

After consultation with our Advertising Department, I can assure you that this advertisement has no direct affiliation with BMW. We understand your sentiments and we as a company would not endorse such an advertisement.

The BMW Logo has been used for fraudulent purposes and the details have been passed to the relevant department.

I am sorry that you have had cause to contact us under these circumstances and for any upset that this has caused.

Yours sincerely

BMW Group UK’"

Mercedes earlier take on this type of ad...


Has Porsche ever done anything blatantly sexy or sexist in a car ad? I don't remember ever seeing one...

rsr91128

I think this was the closest they got to sex sells.

Steve 96C4S

I've never seen that one. I love it! Thanks for posting...

Ed Burdell

Why girls like that go for ugly and bloated, I'll never know.

rsr91128

That's not fair it's only water weight gain.

blitz928

Whoever pays the bills.

chris walrod

Rich Dahl, Rennlister 24FPS shot that one -- great work by Rich indeed!!

Steve 96C4S

I think I figured it out... the "But Do You Really Care" seems to be the only part that was photoshopped on this other version of this ad

The rest of this ad (as I originally posted) apparently is a real ad for the BMW Greek Market

tonyc

Talking of car ads, see the series of ads from different manufactures created for the car of the year in South Africa in 2006. They ran in this order, the last one is classic!

Firstly Audi won ' The South African Car of the Year' so BMW ran this....

Mark in Baltimore

I don't have time to train virgins.

Just sayin'.

Flying Finn

You're into locomotives Mark?

Mark in Baltimore

Must resist GB joke . . .

Mark in Baltimore

GB=group buy, of course.

Steve 96C4S

That Bentley is a frickin' scream! Love it. I literally can't stop laughing.

Also, you guys really crack me up sometimes.

e3photo

Love the Bentley..... simple

Cheers,
Emerald