Is Carrera T a success according to Porsche?
05-08-2019, 10:43 AM
#1
Rennlist Member
Thread Starter
Is Carrera T a success according to Porsche?
I'm wondering if Carrera T has met expectations for Porsche. I just checked CarGurus and it looks like there are still over 140 CTs for sale in the US, including a few 18s. That's close to 25% of US production still unsold. I can't imagine Porsche is happy with those results.
It seems like it was initially met with lukewarm interest in the enthusiast community and only after enough people got to drive one did the consensus opinion start to change. The first few pages of CT posts on here mostly derided it as a parts-bin marketing special. Dealers didn't really understand it (some still don't) and ordered unusual specs. Maybe the market for a lower-cost, more focused, non-GT 911 just isn't as large as we enthusiasts think it is. Or maybe the total production run was inline with expectations and Porsche is satisfied. Is Carrera T different enough from a base C2 or C2S? I am sure if they released the same car and called it a Club Sport that the name appeal itself would have driven more sales. It will be interesting to see if there is a 992 T!
It seems like it was initially met with lukewarm interest in the enthusiast community and only after enough people got to drive one did the consensus opinion start to change. The first few pages of CT posts on here mostly derided it as a parts-bin marketing special. Dealers didn't really understand it (some still don't) and ordered unusual specs. Maybe the market for a lower-cost, more focused, non-GT 911 just isn't as large as we enthusiasts think it is. Or maybe the total production run was inline with expectations and Porsche is satisfied. Is Carrera T different enough from a base C2 or C2S? I am sure if they released the same car and called it a Club Sport that the name appeal itself would have driven more sales. It will be interesting to see if there is a 992 T!
05-08-2019, 11:11 AM
#2
Rennlist Member
Successful or not, the entire production run is a rounding error in Porsche's overall revenues. And it makes little difference if someone buys a C2S instead of a T. The only people who care are the dealers who were hoping to tack on ADM.
05-08-2019, 11:14 AM
#3
Banned
Join Date: Jan 2013
Location: Chicagoland Area
Posts: 26,142
Likes: 0
Received 5,388 Likes
on
2,509 Posts
You're not going to see a press release from Porsche stating a sales "failure".
05-08-2019, 11:19 AM
#4
I'd expect Porsche is happy if they gained some incremental sales as a result of T; it's not as if it cost a bunch to develop and bring to market.
And I think you may see a 992 T when interest in the new series begins to wane, and they don't believe the new variant would cannibalize sales of more profitable models; the same as you're seeing now in relation to the 718 T's.
And I think you may see a 992 T when interest in the new series begins to wane, and they don't believe the new variant would cannibalize sales of more profitable models; the same as you're seeing now in relation to the 718 T's.
05-08-2019, 11:23 AM
#5
Banned
Join Date: Jan 2013
Location: Chicagoland Area
Posts: 26,142
Likes: 0
Received 5,388 Likes
on
2,509 Posts
I don't think we'll see a T this close the current T. At the very soonest a 992.2 T. More likey the next 911, not the 992 series.
05-08-2019, 12:21 PM
#6
I think it's been viewed favorably, or they wouldn't have announced the Boxter/Cayman T models...
05-08-2019, 01:14 PM
#7
The 25% left in inventory is from dealers who spec cars purely based on the luxury options. Many failed to understand what the emphasis of the T model is. For most dealers they are units to be sold. The higher the price, the higher the margin. In the case of the T that is lazy thinking.
Trending Topics
05-08-2019, 02:19 PM
#8
The 25% left in inventory is from dealers who spec cars purely based on the luxury options. Many failed to understand what the emphasis of the T model is. For most dealers they are units to be sold. The higher the price, the higher the margin. In the case of the T that is lazy thinking.
05-08-2019, 02:53 PM
#9
Rennlist Member
Join Date: Jul 2001
Location: Marineland FL
Posts: 12,409
Likes: 0
Received 3,365 Likes
on
2,308 Posts
Porsche has already announced they will be making a 992 T so it seems they have been satisfied: https://www.roadandtrack.com/new-car...carrera-t-992/
05-08-2019, 02:58 PM
#10
Banned
Join Date: Jan 2013
Location: Chicagoland Area
Posts: 26,142
Likes: 0
Received 5,388 Likes
on
2,509 Posts
Porsche has already announced they will be making a 992 T so it seems they have been satisfied: https://www.roadandtrack.com/new-car...carrera-t-992/
05-08-2019, 03:02 PM
#11
Rennlist Member
Join Date: Jul 2001
Location: Marineland FL
Posts: 12,409
Likes: 0
Received 3,365 Likes
on
2,308 Posts
05-08-2019, 03:03 PM
#12
Rennlist Member
Join Date: Jul 2001
Location: Marineland FL
Posts: 12,409
Likes: 0
Received 3,365 Likes
on
2,308 Posts
05-08-2019, 05:15 PM
#13
Burning Brakes
Or you can believe this article instead, from an interview with AA which came later...
https://www.carthrottle.com/post/5-t...92-porsche-911
Or we can just wait and see... Every single article, etc. that there will be a 992 leads back to that one Rennsport Reunion interview in R&T. There has been no other official confirmation... So, take it for what it's worth.
For me and many others, it's been an absolute success. But not because of some possible future value. Because it's an awesome drivers car! I'm not in the business of making money for Porsche, that's Porsche's business. There has been a definite arc to the T love/hate/love. I personally don't believe the 992 lends itself to a T, but that's only my view. Porsche definitely has their own, and only time will tell.
ß
https://www.carthrottle.com/post/5-t...92-porsche-911
Or we can just wait and see... Every single article, etc. that there will be a 992 leads back to that one Rennsport Reunion interview in R&T. There has been no other official confirmation... So, take it for what it's worth.
For me and many others, it's been an absolute success. But not because of some possible future value. Because it's an awesome drivers car! I'm not in the business of making money for Porsche, that's Porsche's business. There has been a definite arc to the T love/hate/love. I personally don't believe the 992 lends itself to a T, but that's only my view. Porsche definitely has their own, and only time will tell.
ß
Last edited by S S; 05-08-2019 at 05:41 PM.
05-08-2019, 08:55 PM
#14
Addict
Rennlist Member
Rennlist Member
Join Date: Oct 2003
Location: Gone. On the Open Road
Posts: 16,328
Received 1,543 Likes
on
1,007 Posts
The 25% left in inventory is from dealers who spec cars purely based on the luxury options. Many failed to understand what the emphasis of the T model is. For most dealers they are units to be sold. The higher the price, the higher the margin. In the case of the T that is lazy thinking.
05-08-2019, 09:28 PM
#15
Rennlist Member
It's a win for "us" for one reason alone in my view: The amount of 991.2 Carrera 7MTs it adds to the car population for enthusiasts as new and used cars.
Suspect a lot of the languishing cars are the result of bad dealer builds plus a confusing model name...a "T" was always the cheapest 911 (not a more sporting or faster car) while "Carrera" used to be a highline model. My take: Carrera Sport—which enthusiasts would have shortened to "CS", no bad thing—would have suited the model. Maybe next time around.
Suspect a lot of the languishing cars are the result of bad dealer builds plus a confusing model name...a "T" was always the cheapest 911 (not a more sporting or faster car) while "Carrera" used to be a highline model. My take: Carrera Sport—which enthusiasts would have shortened to "CS", no bad thing—would have suited the model. Maybe next time around.