Originally Posted by ILLCOMM

I mean, Porsche doesn't have too many models...

911
911 S
911 Cab
911 S Cab
911 4
911 4S
911 4 Cab
911 4S Cab
911 T
911 Targa 4
911 Targa 4S
911 GTS
911 Turbo
911 Turbo S
911 Turbo Cab
911 Turbo Cab S
911 GT3
911 GT3 Touring
911 GT3 RS
911 GT3 RS Touring
911 GT2 RS
911 R

718 Cayman
718 Cayman S
718 Boxter
718 Boxter S
718 Cayman GTS
718 Boxter GTS
718 Spyder

Panamera
Panamera 4
Panamera 4 Sport Turismo
Panamera 4 Executive
Panamera 4S
Panamera 4S Sport Turismo
Panamera 4S Executive
Panamera GTS
Panamera GTS Sport Turismo
Panamera Turbo
Panamera Turbo Sport Turismo
Panamera Turbo Executive
Panamera 4 E-Hybrid
Panamera 4 E-Hybrid Sport Turismo
Panamera 4 E-Hybrid Executive
Panamera Turbio S E-Hybrid
Panamera Turbio S E-Hybrid Sport Turismo
Panamera Turbio S E-Hybrid Executive

I am too tired of typing to enumerate the SUVs.

Oh yeah and these cars update on 3.5 year cycles so the .1's depreciate the second the first .2 is spied in camo with higher displacement engine, wider hips, Weissach, or whatever else gets cooked up. The 991.2 GT3 RS that *just* sold, in some cases with $50k ADM, will be outshined by the 992s in months, not decades or something else absurd.

So please, save us all the lazy take on McLaren and new models. The idea they can't slot a GT car into their lineup is just stupid.

Originally Posted by ILLCOMM

I, as they say, did the math. I am pretty sure that video is a marketing material and as such should be taken skeptically. There are a lot of things you can pick at here, like zero chance their routine oil changes cost what they estimate. Obviously, the pad prices are of interest and I find it hard to believe that pads > 50% the cost of brand new carbon ceramic discs. 20 euro per lap in fuel is simply not right - probably closer to 10. The employee and license line is not broken down so no way to understand what they've stuffed in there. Same with "miscellaneous." It appears they are depreciating the car by 36,000 euros each season. I think a 720s costs ~240k euros? Question is how much will their taxi be worth when they retire it in X years? So, in 3 years of service will it be worth 132k euros? Less or more? You could make the case they they've been conservative here.

This is certainly not a business where anyone is going to get rich quickly. But, I do think this video is also a bit of a sandbag to justify the 299 euro per lap price. That said, the market will dictate what they can charge as there is no monopoly on being a ring taxi. And for someone who has no seat experience in a car equivalent to the 720s, 26kms around the Ring in that car will be a lifetime memory which probably justifies the cost.

Originally Posted by misterwaterfall

Misha is the marketing arm of Apex, but they seem fairly straight up and the owner Robert is very well off from his other ventures so Im not too surprised that they aren't printing cash with just the taxi efforts.

Originally Posted by hf1

That explains it. I was going to say that this looks like it's more for fun and for spending money that had been made elsewhere. Not that there's anything wrong with that.

Originally Posted by sansan

Originally Posted by Yippiekiaye

Originally Posted by C.J. Ichiban

Sam wait another 45-60 days or so and I'm sure they will explain more.

. I've seen 6-7 models of Porsche that dont exist in public yet.
ens.

Originally Posted by C.J. Ichiban

Mclaren sees practicality as a big target -
Since their suspensions are so comfortable they are aiming for a 3rd model to the softer side (more usable, lux focused) of the sport and super series cars. It has immense luggage space compared to current mclarens.