Why did they limit the production of the 911 R?
10-08-2016, 05:23 PM
#1
Why did they limit the production of the 911 R?
I bought my 991.1 and am happy with it overall, but the 911 R seems to be exactly what I wanted.
When I went to buy my car the dealership kept trying to push PDK on me and I told them I have no interest in an automatic sports car. I bought the 7 MT, but it sounds like the 6 MT in the 911 R is even better. Also, the R is lighter, with more power and just seems be the best 911 for my needs.
Why wouldn't they make this car available for anyone who wants to buy it at a premium to the regular 991 using supply and demand? Why artificially restrict supply to 991? If they knew there was more demand for it, why not produce more?
When I went to buy my car the dealership kept trying to push PDK on me and I told them I have no interest in an automatic sports car. I bought the 7 MT, but it sounds like the 6 MT in the 911 R is even better. Also, the R is lighter, with more power and just seems be the best 911 for my needs.
Why wouldn't they make this car available for anyone who wants to buy it at a premium to the regular 991 using supply and demand? Why artificially restrict supply to 991? If they knew there was more demand for it, why not produce more?
10-08-2016, 07:36 PM
#2
Pro
To keep the brand mystique alive and always be amazing. They know the demand will be high for 911R and sadly current management is catering to all 918 Customers. They all got first dibs on it and they all are going to make tons of money on having this car.
They should launch this car with higher MSRP and let the production be for masses, there is more profit to be on this than keeping the model number constrained. Less parts are on this model, it is more simple - and have more room to have higher profit margin.
They should launch this car with higher MSRP and let the production be for masses, there is more profit to be on this than keeping the model number constrained. Less parts are on this model, it is more simple - and have more room to have higher profit margin.
10-09-2016, 12:52 AM
#5
Racer
I hope the car bubble bursts soon. The price increases in the last 5-8 years has been just insane.
This is poor man's speak though.
This is poor man's speak though.
10-09-2016, 01:56 AM
#6
Race Car
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Because the R needed to be perceived as very special that's all
40 years ago was a too complex technology
or the low customers demand that was
making a car limited
As of today is only a marketing decision
That's why i wouldn't pay a cent over the 991.1 R MSRP
Go figure the 991.1 RS
40 years ago was a too complex technology
or the low customers demand that was
making a car limited
As of today is only a marketing decision
That's why i wouldn't pay a cent over the 991.1 R MSRP
Go figure the 991.1 RS
Last edited by fxz; 10-09-2016 at 02:31 AM.
10-09-2016, 02:24 AM
#7
Drifting
Because the R needed to be perceived as very special that's all
40 years ago was a too complex technology
or the low customers demand that was
making a car limited
As of today is only a marketing decision
That's why i wouldn't pay a cent over the 991.1 R MSRP
Go figure the 991.1 RS
40 years ago was a too complex technology
or the low customers demand that was
making a car limited
As of today is only a marketing decision
That's why i wouldn't pay a cent over the 991.1 R MSRP
Go figure the 991.1 RS
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10-09-2016, 02:27 AM
#8
Drifting
That's only for the US market. A lot of the R went to non-918 owners in the rest of the world. The Sweden car that got sold at Bonham was flipped by non-918 customer. Most of the R in the UK market went to non-918 customers as well.
10-09-2016, 02:33 AM
#9
Race Car
Join Date: Jan 2013
Location: The way to hell is paved by good intentions “Wenn ich Purist höre...entsichere ich meinen Browning” "Myths are fuel for marketing (and nowadays for flippers too,,,)" time to time is not sufficient to be a saint, you must be also an Hero
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Because the R needed to be perceived as very special that's all
40 years ago was a too complex technology
or the low customers demand that was
making a car limited
As of today is only a marketing decision
That's why i wouldn't pay a cent over the 991.1 R MSRP
Go figure the 991.1 RS
40 years ago was a too complex technology
or the low customers demand that was
making a car limited
As of today is only a marketing decision
That's why i wouldn't pay a cent over the 991.1 R MSRP
Go figure the 991.1 RS
you must be a genius
This is the reality of today facts
not a prediction
sure R and RS and predictions owners won t like it but hey here it is ....
10-09-2016, 02:47 AM
#10
Race Car
Join Date: Jan 2013
Location: The way to hell is paved by good intentions “Wenn ich Purist höre...entsichere ich meinen Browning” "Myths are fuel for marketing (and nowadays for flippers too,,,)" time to time is not sufficient to be a saint, you must be also an Hero
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Agree
Same in other EU countries
R was bought by regular customers in many cases
10-09-2016, 01:40 PM
#13
Burning Brakes
Porsche is in the process of making their cars more high end as far as pricing goes. Limiting production of certain cars causes them to sell for very high markups. This helps to justify future price increases, shape their brand image, and condition their customers to spending more on their cars without actually making them more expensive. They know the market and their customers very well.
Cars like the 911R and 911 GT series cars are not primary profit drivers. Porsche makes cars like the 911R to shape brand perception. Look at Porsche's annual report and you will see 911 sales as a whole are less than 15% of their total vehicle sales. They sell far more Cayennes and Macans.
The end goal is to use cars like the 911R and 911 GT cars to elevate the brand in order to give themselves more room to maneuver the pricing and variants on their lower tier models. Look at the price increase from the 997.1 ($124,900 MSRP) to 997.2 ($135,500) to 991.1 GT3 RS ($175,900). Increasing these prices allows them to make cars like the Cayman GT4, 911 GTS, and various other cars and ultimately increase their sales and profits.
Essentially, Porsche is using cars like the 911R to eventually make even more variants of the Cayman, 911, Boxster and to a certain extent their other cars which will lead to an increase in profits.
Cars like the 911R and 911 GT series cars are not primary profit drivers. Porsche makes cars like the 911R to shape brand perception. Look at Porsche's annual report and you will see 911 sales as a whole are less than 15% of their total vehicle sales. They sell far more Cayennes and Macans.
The end goal is to use cars like the 911R and 911 GT cars to elevate the brand in order to give themselves more room to maneuver the pricing and variants on their lower tier models. Look at the price increase from the 997.1 ($124,900 MSRP) to 997.2 ($135,500) to 991.1 GT3 RS ($175,900). Increasing these prices allows them to make cars like the Cayman GT4, 911 GTS, and various other cars and ultimately increase their sales and profits.
Essentially, Porsche is using cars like the 911R to eventually make even more variants of the Cayman, 911, Boxster and to a certain extent their other cars which will lead to an increase in profits.
Jimmy, I would agree with you 100% if the 918 owners were taking possession of the cars they are being offered, but the fact that they are being used to create a hyper-inflated secondary market driven largely by Porsche dealers is very frustrating. Porsche may be loving the results because its driving up the perceived value of GT cars, but I wonder if it comes with consequences down the road. Its very frustrating when the dealers are part of the game.
10-09-2016, 10:27 PM
#14
Three Wheelin'
Porsche has probably developed (maybe by accident) a great business model going forward wth the 918 program. I look forward to seeing what PAG is going to do when they bring out the 960 and maybe offer the same deal to those owners as the one the 918 owners have now. With such a program PAG holds great pricing power. That power is reinforced by their ability to build whatever number of cars they wish.
10-09-2016, 10:31 PM
#15
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Porsche is in the process of making their cars more high end as far as pricing goes. Limiting production of certain cars causes them to sell for very high markups. This helps to justify future price increases, shape their brand image, and condition their customers to spending more on their cars without actually making them more expensive. They know the market and their customers very well.
Cars like the 911R and 911 GT series cars are not primary profit drivers. Porsche makes cars like the 911R to shape brand perception. Look at Porsche's annual report and you will see 911 sales as a whole are less than 15% of their total vehicle sales. They sell far more Cayennes and Macans.
The end goal is to use cars like the 911R and 911 GT cars to elevate the brand in order to give themselves more room to maneuver the pricing and variants on their lower tier models. Look at the price increase from the 997.1 ($124,900 MSRP) to 997.2 ($135,500) to 991.1 GT3 RS ($175,900). Increasing these prices allows them to make cars like the Cayman GT4, 911 GTS, and various other cars and ultimately increase their sales and profits.
Essentially, Porsche is using cars like the 911R to eventually make even more variants of the Cayman, 911, Boxster and to a certain extent their other cars which will lead to an increase in profits.
Cars like the 911R and 911 GT series cars are not primary profit drivers. Porsche makes cars like the 911R to shape brand perception. Look at Porsche's annual report and you will see 911 sales as a whole are less than 15% of their total vehicle sales. They sell far more Cayennes and Macans.
The end goal is to use cars like the 911R and 911 GT cars to elevate the brand in order to give themselves more room to maneuver the pricing and variants on their lower tier models. Look at the price increase from the 997.1 ($124,900 MSRP) to 997.2 ($135,500) to 991.1 GT3 RS ($175,900). Increasing these prices allows them to make cars like the Cayman GT4, 911 GTS, and various other cars and ultimately increase their sales and profits.
Essentially, Porsche is using cars like the 911R to eventually make even more variants of the Cayman, 911, Boxster and to a certain extent their other cars which will lead to an increase in profits.
