Theoretically- A waiting list
07-29-2016, 07:52 PM
#61
Nordschleife Master
#1: There's no such thing as local when selling +$150k discretionary product.
#2 There is such a thing as relationship building and that's what I'd focus on.
I know plenty of guys who've purchased multiple high-end cars from the same dealer +1,000 miles from their location and they've done it because the dealer treats them well.
Better to focus on building relationships because:
#1: most dealers plain suck at it, which will give a major competitive advantage over time and,
#2: restricting your focus to locals will ultimately restrict your growth and lead to animosity when you try to play both sides of the local-only vs growth equation.
Remember it's not the cars, it's the people.
#2 There is such a thing as relationship building and that's what I'd focus on.
I know plenty of guys who've purchased multiple high-end cars from the same dealer +1,000 miles from their location and they've done it because the dealer treats them well.
Better to focus on building relationships because:
#1: most dealers plain suck at it, which will give a major competitive advantage over time and,
#2: restricting your focus to locals will ultimately restrict your growth and lead to animosity when you try to play both sides of the local-only vs growth equation.
Remember it's not the cars, it's the people.
Very well said.
07-29-2016, 08:01 PM
#62
GT3 player par excellence
Lifetime Rennlist
Member
Lifetime Rennlist
Member
relationship
play God, do u think the car is going to the right place.
when I have to make a business decision, I don't look at profit or growth. I on,ly ask one question, can I sleep at night.... some lies to self.... ur call. I could have quadrupled my profit but unlike many business ppl I don't have any prob sleeping at night.. I even sleep during the day while racing ...
it's a simple question with a simple answer
play God, do u think the car is going to the right place.
when I have to make a business decision, I don't look at profit or growth. I on,ly ask one question, can I sleep at night.... some lies to self.... ur call. I could have quadrupled my profit but unlike many business ppl I don't have any prob sleeping at night.. I even sleep during the day while racing ...
it's a simple question with a simple answer
07-29-2016, 08:02 PM
#63
Racer
Join Date: Jul 2014
Location: SoCal
Posts: 423
Likes: 0
Received 0 Likes
on
0 Posts
Saw this new dealership on my way home from work the other day... Located right in the middle between Pacific and Circle Porsche...
13580397_10154418000439284_3960258100274829769_o by blueprint012, on Flickr
13580397_10154418000439284_3960258100274829769_o by blueprint012, on Flickr
07-29-2016, 08:19 PM
#64
Rennlist Member
CJ - whatever happens, GL and I hope you land a dealership. You always have sounded like a squared away guy who would be fair as hell to clients.
I second mooty as well.
I second mooty as well.
07-29-2016, 09:54 PM
#65
Rennlist Member
#1: There's no such thing as local when selling +$150k discretionary product.
#2 There is such a thing as relationship building and that's what I'd focus on.
I know plenty of guys who've purchased multiple high-end cars from the same dealer +1,000 miles from their location and they've done it because the dealer treats them well.
Better to focus on building relationships because:
#1: most dealers plain suck at it, which will give a major competitive advantage over time and,
#2: restricting your focus to locals will ultimately restrict your growth and lead to animosity when you try to play both sides of the local-only vs growth equation.
Remember it's not the cars, it's the people.
#2 There is such a thing as relationship building and that's what I'd focus on.
I know plenty of guys who've purchased multiple high-end cars from the same dealer +1,000 miles from their location and they've done it because the dealer treats them well.
Better to focus on building relationships because:
#1: most dealers plain suck at it, which will give a major competitive advantage over time and,
#2: restricting your focus to locals will ultimately restrict your growth and lead to animosity when you try to play both sides of the local-only vs growth equation.
Remember it's not the cars, it's the people.
At the moment the economy is good and this scenario may be allot different major downturn but all the more reason to take care of your good repeat local clients because they are the ones that are more likely buy even during down times. These are the same guys that will trade back the GT car to same dealer and allow the dealer to make profit on resale.
In my opinion there may be to many overall dealers with more of the not so good guys and less of the good guys. Even the dealers that try to do the right thing by following first come first serve and honoring the list with out of town customers at MSRP may be in retrospect hurting the local guy who gets bumped and then has to look out of town. The small market dealers try to maximize on the few big profit cars they get by selling to highest bidder.
If dealers don't deal with "local" customers than maybe the model should be just order from the internet or central location like an Amazon for new Porsches but that would be terrible.
In closing take care of your loyal repeat local customers first, use internet, word of mouth, Rennlist etc to advertise, network etc to expand customer base for resale, customers with no local dealer or unscrupulous dealer.
07-30-2016, 12:13 PM
#70
Your best shot at acquiring a Porsche dealership, apart from a new point awarded by the factory, is to utilize the services of a broker. Moshe Stopnitzky, Mark Johnson, and Brady Schmidt are three experienced professionals with their own firms who have the relationships you need with a seller of a Porsche dealership. Good luck.
07-30-2016, 12:21 PM
#71
Platinum Dealership
Rennlist
Site Sponsor
Rennlist
Site Sponsor
Thread Starter
Your best shot at acquiring a Porsche dealership, apart from a new point awarded by the factory, is to utilize the services of a broker. Moshe Stopnitzky, Mark Johnson, and Brady Schmidt are three experienced professionals with their own firms who have the relationships you need with a seller of a Porsche dealership. Good luck.
I'll be ok
07-30-2016, 02:30 PM
#73
Three Wheelin'
Make people jump through hoops just like Ford recently did for their GT allocations. 
07-30-2016, 02:43 PM
#74
Rennlist Member
CJ - been in the service industry my entire life (not just career). 100% focus on relationship, above all else. in the end it ALWAYS WINS. No games, straight shooting, no BS, no greed, no gymnastics, a handshake. Just cut to the chase, yes or no. People appreciate that. Some don't "LIKE" no but they do appreciate it. Customer FIRST. Hell I just wrote off a couple 100k last week on 2 programs, why? Right thing to do. Customer wasn't really right, but it was the RIGHT thing for the RELATIONSHIP. That $ will pay back in millions over next 12mo.
And of course i want on that list LoL :-)
Do that, and have and require all your staff to LIVE by that, you'll do fine.
And of course i want on that list LoL :-)
Do that, and have and require all your staff to LIVE by that, you'll do fine.
07-30-2016, 03:07 PM
#75
Instructor
Your best shot at acquiring a Porsche dealership, apart from a new point awarded by the factory, is to utilize the services of a broker. Moshe Stopnitzky, Mark Johnson, and Brady Schmidt are three experienced professionals with their own firms who have the relationships you need with a seller of a Porsche dealership. Good luck.
CJ - you've got my email already so look forward to being on the list and buying a Porsche from you.