Porsche Worldwide Deliveries in 2018 Break Sales Record
Iconic car manufacturer raises total to more than 256,000.
“The capacity of the 911 to fascinate is stronger than ever,” said Detlev von Platen, a Sales and Marketing executive at Porsche AG, in a press statement announcing the sports car manufacturer’s latest sales figures. “We just celebrated the world premiere of the new 911 at the end of the year at the Los Angeles Auto Show, and yet our sports car icon once again inspired more customers in 2018 than in the previous year.”
Von Platen isn’t exaggerating about the strong appeal of the 911, and Porsche vehicles in general. Afterall, Porsche AG has just reported that it delivered 256,255 vehicles worldwide in 2018, more than ever before. This represents a growth of four percent compared to the previous record the year before. Of the model series, the Panamera recorded the strongest growth with a 38 percent increase to 38,443. The 911 also experienced a double-digit rise: Despite the release of a new generation late in 2018, 911 deliveries increased by ten percent to 35,573 vehicles.
The Macan was still the most successful model by volume with 86,031 vehicles, just ahead of the Cayenne with 71,458 deliveries.
China: Again the Largest Individual Market
The Chinese market held on to pole position for deliveries in 2018. Growth in this market reached 12 percent, totaling 80,108 units. In second place was the United States, with an increase of three percent to 57,202 vehicles. Deliveries in Europe came in slightly below the previous year’s figures.
“The switch to the new WLTP test cycle and gasoline particle filters in Europe mean that we faced significant challenges in the fourth quarter of 2018, and these will continue to be felt in the first half of 2019,” added von Platen. “On top of that, we stopped offering models with diesel engines in February 2018.”