Porsche Boasts Record U.S. Sales
Panamera, Macan, and CPO sales lead the way as Porsche Cars North America continues its record breaking 2018 pace.
2018 hasn’t been kind to most automakers. The market has thus far failed to rebound from record sales just a couple of years ago. But there are always exceptions to the rule. One such exception this year is Porsche. The German automaker has experienced quite the sales explosion here in the U.S. over the first half. In fact, June marked six straight months that Porsche Cars North America, Inc. not only posted a sales increase, but a sales record as well.
“We are gratified to see that Porsche keeps growing in relevance and appeal to customers, thanks to our 189 U.S. dealers and their thousands of employees who make that connection possible,” said Klaus Zellmer, President and CEO of PCNA. “One thing is clear from these numbers: The Porsche lineup of sports cars fascinates people, whether they are looking for two-door or four-door models.”
PCNA moved a total of 4,892 911, 718 Boxster and Cayman, Panamera, Macan, and Cayenne models in June. Which represented an increase of 8.3% over last year. Overall sales for the first half reached 29,421 vehicles, an increase of 6.7%. Porsche’s biggest gainer was the Panamera, which posted a significant 41.9% year-over-year jump. It was followed by the 718 (31.1%), Macan (21.3%), and 911 (10.1%) at the top of the heap.
The biggest gainer in June, however, came from used vehicles. U.S.-based Porsche Approved Certified Pre-Owned (CPO) sales totaled 2,252 units in June, an increase of 53.3%. And as consumers gravitate more and more toward leases, this number only figures to grow.
With a very fresh lineup and a new 911 and possible Cayenne coupe on the way, the future for Porsche sales in the U.S. looks bright, too. Even though we’re only half way through the year, the iconic sports car company looks poised to enjoy its best result here in the states in its 70 year history.