Luck o’ the Irish: Supercar Sales Booming in Ireland

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Porsche

Porsche, Jaguar, and Lexus showing increased sales on the Emerald Isle. 

For the first time in several years, luxury car sales have shown a marked increase in Ireland. In 2017, 3,000 supercars were purchased or imported to Ireland, almost three times the vehicles sold in 2011 during the recession. These growing sales figures are indeed a pot of gold at the end of the rainbow for car enthusiasts.

Vehicle sales in Ireland decreased considerably from 2008 and 2011 due to the recession. As the economy grows, so do car sales. But not for just any cars. There is a definite boom in the luxury car market. And some Irish celebrities, such as Conor McGregor, are all too happy to do their part for the economy. McGregor has an impressive collection of sexy sports cars, including a stunning luxury BMW i8 hybrid.

Porsche

According to The Irish Sun, Jaguar is the most popular luxury brand in the Irish market, followed by Lexus, and Porsche. And as the trends favor EVs, Teslas are also making a mark.

“More exotic cars were registered in Ireland in 2017.” said John Byrne from the auto website Cartell.ie. “We saw more numbers for Porsche, Jaguar, and Maserati. Right at the top end of the market, we are still seeing a handful of Aston Martins and Ferraris with new Irish plates, too.”

Many of the cars sold are imported. A large number of these cars were purchased in U.K., and driven back to Ireland. Pretty easy for importing a sleek supercar. This trend will no doubt continue as long as Irish consumers benefit from exchange rates which have fluctuated in the U.K. due to economic anxiety over Brexit. As used car salesmen have said for years, their loss is our gain.

Photos: Rennlist; Instagram

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Longtime automotive journalist S.J. Bryan has been covering the automotive industry for over five years and is an editor with Ford Truck Enthusiasts and regular contributor to F-150 Online, Harley-Davidson Forums, and The Mustang Source, among other popular auto sites.

Bryan first discovered her passion for all things automotive while riding in her parent's 1968 Ford Mustang. The automotive expert cut her teeth growing up riding on Harleys, and her first car was a Chevy Nova. Despite her lead foot, Bryan has yet to receive a speeding ticket.

The award-winning former playwright was first published at age 18. She has worked extensively as a writer and editor for a number of lifestyle and pop culture publications. The diehard gearhead is a big fan of American muscle cars, sixth-gen Ford trucks, and Oxford commas.

S.J. can be reached at sherryjbry@gmail.com.


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