Luftgekühlt Founder's 2024 Air|Water Event Slated For April in SoCal

Introduction to Air|Water

Air|Water, having made its debut within the Luftgekühlt series in 2023, is now set to establish itself as an independent event in Costa Mesa, CA. Departing from the tradition of rotating venues, this Porsche celebration has chosen the sunny Gold Coast location as its permanent home. The inaugural event, scheduled for April 27, aims to embrace the diverse heritage of Porsche sports cars, offering a haven for enthusiasts and promising an array of new fuel-driven experiences.

All-Inclusive Porsche Celebration

At its core, Air|Water stands as a celebration of the entire Porsche spectrum, bridging the gap between vintage classics and modern racers. From the iconic 911 GT3 RS to the advanced Porsche Penske 963 race car and overland-ready Cayennes, the event promises to be an ode to Porsche's legacy in both street and racing domains. Last year's preview in Northern California set the stage, revealing a family-friendly atmosphere, diverse food and beverage options, and access to vendors, aftermarket specialists, and restoration experts.

Luftgekühlt's Legacy and Audience Expansion

Luftgekühlt, Porsche's air-cooled celebration, has been a major event for nine years. However, it excludes newer Porsche models. Patrick Long, a former factory Porsche racer and Luft creator, recognized the desire to expand to newer water-cooled cars and the entirety of the Porsche model line. The soft launch of Air|Water, after Luftgekühlt 9, garnered promising results, prompting the transition into a standalone event in Costa Mesa.

Forever Home

Costa Mesa, known for its enthusiastic Porsche demographic, becomes the permanent home for Air|Water. Long describes it as a Porsche supershow, open to any Porsche, from brand-new models to vintage Porsche-built diesel tractors. Drawing an analogy, Long envisions Air|Water as evolving from a Friday night club to an outdoor festival, catering to a broader audience with a bit of everything for Porsche enthusiasts.

Air|Water's Growth Potential

As Air|Water takes center stage, Luftgekühlt's tenth-anniversary show is anticipated later in 2024, continuing its tradition of celebrating air-cooled models. Long envisions Air|Water growing into the largest single-brand automotive show globally, with exciting surprises planned for attendees. The event's creative and production team, with a decade of experience, is set to introduce a second act in the Porsche celebration saga.

Ticket Information

Tickets for Air|Water are now on sale at air-water.com, inviting Porsche enthusiasts to witness the beginning of a new era in Porsche celebrations. Long hints at exciting tricks up their sleeve, signaling that Air|Water is just getting started, and there's more to come in the evolving world of Porsche events.

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