Driven By Dreams Traveling Road Show Celebrates Porsche History

Special Rig

Porsche has long celebrated its rich history in a variety of ways, whether that be through special exhibits at the Porsche Museum or bringing some of its many iconic machines on the road to participate in special events. However, the automaker recently came up with a very cool way to take its 75th-anniversary celebration on the road, taking a host of historical items to multiple countries using a specially designed "Heritage Truck" for the very first time.

Photos: Porsche

Driven by Dreams

Porsche's Heritage Truck - operating under the moniker "Driven by Dreams" - will remain on the road through December, but its journey began back in April at the Porsche Museum in Stuttgart-Zuffenhausen. From there, the truck's first stop was Piața Constituției in Bucharest, Romania, followed by Croatia, the Porsche Open Museum in Como, Italy, and Germany, while it will soon head to the next Porsche Festival at Mollis Airport in Switzerland, and the Swiss Museum of Transport in Lucerne.

Photos: Porsche

Reaching the People

"With our tour we want to reach as many people as possible, to inspire them to believe in their dreams and to make them come true," said Jessica Fritzsch, Team Coordinator for Heritage Concepts and project manager of the roadshow.

Photos: Porsche

Cool Artifacts

The 1,000-square-foot international roadshow contains all sorts of cool artifacts from the past 75 years of Porsche, including things like the registration certificate for the 356 No. 1 Roadster, the car that helped lay the foundation for the brand's success. 

Photos: Porsche

Motorsports Focused

Then there are the motorsports goodies, and there are plenty of those, including a radio used at Le Mans, the winner’s trophy for overall victory at that same race from 2017, and a helmet worn by Timo Bernhard on the Circuit de La Sarthe. Those items are complimented by many interesting stories such as engineer Norbert Singer, who played a key role in Porsche's motorsports successes over the last century.

Photos: Porsche

Tech and Innovation

In terms of technology and innovation, the focus is on icons such as Ferdinand Alexander Porsche, Hans Mezger, and Albrecht Reimold. The latter has been a Member of the Executive Board for Production and Logistics since 2016, while it was Porsche who designed the Chronograph I in 1972, thus inspiring a new design language for wristwatches. The anniversary edition of the Chronograph I is also on tour in the Heritage Truck, along with a silver Tec Flex ballpoint pen. The legendary ‘TAG Turbo made by Porsche’ engine raced by the McLaren Formula One team is on display to celebrate Mezger, a piece that McLaren used to earn 25 Grand Prix wins in Formula One, three World Drivers’ Championships, and two World Constructors’ Championship.

Photos: Porsche

Dedicated to Dreamers

“For two years we have been dreaming of the time when the Heritage Truck - which is literally ‘Driven by Dreams’ - would set out on its international journey as an ambassador for this important anniversary year,” said Alexander E. Klein, Head of the Porsche Heritage Experience. “The fact that this dream has now also come true makes the project a kind of ‘Dreamer Story’ all of its own.”Because dreams are timeless and indestructible, the mobile exhibition is dedicated to dreamers from all eras of the past 75 years. For each topic, there are dreamers representing the past, the present, and the future."

Photos: Porsche

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