Will Macan Cannibalize Cayenne Market ?
06-08-2015, 03:11 PM
#1
2nd Gear
Thread Starter
Join Date: Jun 2015
Posts: 2
Likes: 0
Received 0 Likes
on
0 Posts
Will Macan Cannibalize Cayenne Market ?
I’m scouring the car sale inter-webs for a ’11-’13 Cayenne Turbo (Premium Plus + Pano + <30K miles + not black interior + not white exterior). New to the Porsche SUV family (former 987 owner).
Curious … If, as one might hypothesize, the Macan Turbo (similar options) is a substitute for this era Cayenne Turbo (upright SUV-style, same 0-60); would you expect resale to fall ever more steeply for the CT as Macan’s enter the used market?
Asked another way, will the C. Turbo have its own market supporting its resale, unique & distinct from the Macan Turbo market?
Thoughts?
Curious … If, as one might hypothesize, the Macan Turbo (similar options) is a substitute for this era Cayenne Turbo (upright SUV-style, same 0-60); would you expect resale to fall ever more steeply for the CT as Macan’s enter the used market?
Asked another way, will the C. Turbo have its own market supporting its resale, unique & distinct from the Macan Turbo market?
Thoughts?
06-08-2015, 04:17 PM
#2
Three Wheelin'
Cayenne's don't have great resale - the Macan won't change that.
The Macan is pretty small inside. It can't tow 7700 lbs. It doesn't have the ground clearance that the Cayenne does for off-roading, or even handling deep snow. I like it, but it's just too small for me. My cayenne's trunk space is barely adequate.
The Macan is pretty small inside. It can't tow 7700 lbs. It doesn't have the ground clearance that the Cayenne does for off-roading, or even handling deep snow. I like it, but it's just too small for me. My cayenne's trunk space is barely adequate.
06-08-2015, 04:20 PM
#3
Drifting
Cayenne's don't have great resale - the Macan won't change that.
The Macan is pretty small inside. It can't tow 7700 lbs. It doesn't have the ground clearance that the Cayenne does for off-roading, or even handling deep snow. I like it, but it's just too small for me. My cayenne's trunk space is barely adequate.
The Macan is pretty small inside. It can't tow 7700 lbs. It doesn't have the ground clearance that the Cayenne does for off-roading, or even handling deep snow. I like it, but it's just too small for me. My cayenne's trunk space is barely adequate.
06-08-2015, 05:34 PM
#5
Another vote for "why did they take the utility out of SUV" vote here. Damn that D-Pillar!
I think there is probably some that previously got a Cayenne that would instead now get a Macan (all other things still being equal), but they are definitely two different vehicles with different purposes.
From what I've seen of the numbers since the Macan went on sale while it is doing well, the Cayenne is still strong. There was a dip in the beginning, but that is more likely because it was the end of the 2014 958s and everyone knew the 958.2 was coming shortly.
I like the idea of the Macan, but they made it even less utility than the Cayenne is in my opinion.
I think there is probably some that previously got a Cayenne that would instead now get a Macan (all other things still being equal), but they are definitely two different vehicles with different purposes.
From what I've seen of the numbers since the Macan went on sale while it is doing well, the Cayenne is still strong. There was a dip in the beginning, but that is more likely because it was the end of the 2014 958s and everyone knew the 958.2 was coming shortly.
I like the idea of the Macan, but they made it even less utility than the Cayenne is in my opinion.
06-08-2015, 09:00 PM
#6
Drifting
I am not sure of the sales numbers of Cayennes, but I read that the Macan is pretty much sold out in the US, and the only ones left are demo models, and dealers have been instructed not to sell those, to customer disappointment!
Have not heard that about the Cayennes!
When I went to the unveiling of the Macan at the dealer, 4 of the 5 they had allocated were sold on the spot.
Depends what you are looking for in an SUV, the decision to drop low range in the Cayenne , shows the typical costumer is not interested in off road or 4x4, just a larger car that is bigger than a car and not a minivan or a pickup.
Have not heard that about the Cayennes!
When I went to the unveiling of the Macan at the dealer, 4 of the 5 they had allocated were sold on the spot.
Depends what you are looking for in an SUV, the decision to drop low range in the Cayenne , shows the typical costumer is not interested in off road or 4x4, just a larger car that is bigger than a car and not a minivan or a pickup.
06-08-2015, 09:50 PM
#7
I drove a Macan Turbo last week it's a lot softer than my '13 GTS. Almost no steering feel. Try before you buy.
Trending Topics
06-09-2015, 09:13 AM
#9
During the same time the Cayenne sales have been a bit soft year over year, but not terribly so. The really soft period seems to be leading up to the release/delivery of the .2. During the 1/2013 period to 5/2105, the Cayenne only dipped below 1000 twice (10/2014 & 12/2014) and the Macan did not see a corresponding up tick at the same time.
All the numbers are available from PCNA's Press site. The numbers are released at the beginning of each month.
Edit: And now from a real computer!
These are pulled from the PCNA monthly sales reports pulled from the press website:
Code:
2013 2014 2015
Cayenne Macan Cayenne Macan Cayenne Macan
January 1,500 0 1,158 0 1,086 796
February 1,173 0 1,260 0 1,046 624
March 1,508 0 1,862 0 1,364 1,180
April 1,750 0 1,839 0 1,773 1,537
May 1,765 0 1,294 1,263 1,392 1,046
June 1,823 0 1,300 763
July 1,563 0 1,546 952
August 1,435 0 1,485 969
September 1,396 0 1,196 702
October 1,669 0 712 741
November 1,546 0 1,619 987
December 1,379 0 934 864
Last edited by gnat; 06-09-2015 at 10:30 AM.
06-09-2015, 12:54 PM
#12
Instructor
Join Date: Apr 2015
Location: SF Bay Area, CA & Charleston, SC
Posts: 231
Likes: 0
Received 0 Likes
on
0 Posts
I’m scouring the car sale inter-webs for a ’11-’13 Cayenne Turbo (Premium Plus + Pano + <30K miles + not black interior + not white exterior). New to the Porsche SUV family (former 987 owner).
Curious … If, as one might hypothesize, the Macan Turbo (similar options) is a substitute for this era Cayenne Turbo (upright SUV-style, same 0-60); would you expect resale to fall ever more steeply for the CT as Macan’s enter the used market?
Asked another way, will the C. Turbo have its own market supporting its resale, unique & distinct from the Macan Turbo market?
Thoughts?
Curious … If, as one might hypothesize, the Macan Turbo (similar options) is a substitute for this era Cayenne Turbo (upright SUV-style, same 0-60); would you expect resale to fall ever more steeply for the CT as Macan’s enter the used market?
Asked another way, will the C. Turbo have its own market supporting its resale, unique & distinct from the Macan Turbo market?
Thoughts?
06-09-2015, 02:25 PM
#13
Cayenne's don't have great resale - the Macan won't change that.
The Macan is pretty small inside. It can't tow 7700 lbs. It doesn't have the ground clearance that the Cayenne does for off-roading, or even handling deep snow. I like it, but it's just too small for me. My cayenne's trunk space is barely adequate.
The Macan is pretty small inside. It can't tow 7700 lbs. It doesn't have the ground clearance that the Cayenne does for off-roading, or even handling deep snow. I like it, but it's just too small for me. My cayenne's trunk space is barely adequate.
We can barely fit our tailgating stuff in the Cayenne. No way I could work with the Macan.
Different markets, if you ask me.
06-09-2015, 05:46 PM
#14
I also looked at the Macan before buying my 2015 Cayenne S. Too small not a good replacement for my 4Runner. Let's face it the Macan is a modern station wagon. Not that there is anything wrong with that but not what I need. The dealer needed to show a customer an S and they didn't have one so they borrowed mine and let me drive a Panamera for a day. I did not like that car. So there is something for everyone and Porsche is trying to get every slice of the market they can. Seems like they are doing OK.
