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I don't think its strikes many people's fancy as it is not presented well there, it is not described well for its unique features
Most people don't understand the simple basics of marketing. Most people see such "tactics" as unnecessary, the car should "sell itself"...... and nothing could be further from the truth.
People who expect to get top dollar for their car (whatever kind) need to do some research and promote it better. Taking a few photos and listing the service history isn't usually going to cut it unless it's some oddball like a zero mile GTS or something.
People poke fun at Wilhoit and his presentations but guess what, it works and there is nothing dishonest about it. You are trying to sell something absolutely nobody needs, you need to give them a reason to want it.
It's no accident the average highest prices are at an auction. It's about the frenzy, the excitement, getting your blood pumping so much you keep waving your arm around until your buddy takes your paddle away and hits you with it (true story).
M
People poke fun at Wilhoit and his presentations but guess what, it works...
Does it really? It doesn't seem to be working for the GTSs he has had on eBay for what seems like years now.
I agree that marketing helps to a degree. I think there are saavy buyers that look for cars that aren't marked and presented well in hopes of thinning out the herd and getting a better deal. This S4 on BaT may not get as many bids from non-928 folks, but as you know it only takes two that really want it to make a good sale.
In the case of BaT cars marketing probably doesn't play as big a role as in a live auction. The glossy photos and spot lighting that make the car pop are pretty much what a bidder has to go by. But BaT has that added dimension of the commentators, who either can add or detract from the final sale price. It give's the buyer more confidence on what they are bidding and pulls some of the emotion out of it I suspect.
Most people don't understand the simple basics of marketing.
It's no accident the average highest prices are at an auction. It's about the frenzy, the excitement, getting your blood pumping so much you keep waving your arm around until your buddy takes your paddle away and hits you with it (true story).
Eric,
You are so right! The "trick" I employ is to offer the car at a "good price" get it valetted inside/out and try to get a few folks interested. I then arrange to get the interested ones to the car at the same time for viewing and indirectly encourage a "Dutch Auction". Usually does the trick- something in the human psyche triggers a "must have" syndrome or so it seems. On the other hand the same person will beat you down if they perceive they are the only interested party.
Similarly, when I left the UK to work out here back in 1990, I had a very nice Ford Capri 3 litre [now collectable]. I had to ditch it so offered it for a rediculously cheap price in the local evening news paper just to offload it. No takers at all- probably thought it was a pile of junk at that price. Reached a point where I was leaving the following day so I had no recourse but to "dump it" at the local auction house. I walked away just about in tears feeling like I had abandoned my child of 10 years! A few weeks later I received a cheque from the auction house for 850 pounds after their fees were deducted! Hopefully the new owner was an enthusiast and I was well pleased with the outcome.
The auction will not get you an inflated value but I do believe it helps you realise the "true market value" like the very nice example BC sold recently. Several enthusiasts competing to purchase the real McCoy! I got a buzz just following the bidding in bed at about 2.00am in the morning!
Salvage title due to theft many years ago. Missing rear muffler. It DOES have the jump post cover, so at least it has that going for it. In the spec sheet it says it only has 23k miles while the eBay add say 99k miles, which is weird for a digi dash.
IF the car was indeed only stolen and recovered without a lot of damage, and the interior options are as built, then this is a good deal. IF there is more mystery involved that includes substantial damage then maybe not. Regardless, this is a 1995 5 speed, the holy grail of 928's. At some point its history wont matter. There are plenty of rare 911 and bathtubs that have been in considerably states of damage and ill repair that still comand strong 6 figures. The 95 GTS will do the same.
06-02-2016, 02:26 PM
