Porsche: The Business of Being Badass
Porsche Sets Yet Another Record as N.A. Sales of Brand’s Popular Models Climb for Seventh Straight Year
To say that Porsche Cars North America Inc. closed out 2016 with a bang might be a bit of an understatement. The sports car manufacturer sold 4,015 vehicles in December 2016. That brings the total for the year to 54,280 Porsche vehicles, a 4.9 percent increase over 2015. And that’s good enough to reset Porsche’s sales record in the U.S.
Strong growth in Macan sales helped Porsche fuel growth in 2016. The introduction of new variants certainly helped drive that growth. And with demand in the U.S. for compact SUVs continuing to grow, the Porsche Macan represents a unique offering. With sports car handling and performance, it runs laps around the competition.
Sales of Porsche plug-in hybrid vehicles experienced a tremendous increase over 2015, rising 92%. Porsche sold 2,111 Cayenne S E-Hybrid models in 2016, which, all things considered, is a pretty healthy number. Sales of Porsche hybrids should continue to grow substantially in 2017 as more consumers place a greater value on efficiency.
Sales of Porsche Approved Certified Pre-Owned vehicles in the United States blew away even the tremendous increase in new car sales. Porsche sold 16,981 CPO vehicles in 2016, a whopping 15.1 percent increase over 2015. Clearly it isn’t just new models drawing customers into the showroom.
The chances that Porsche sets yet another sales record in 2017 and enjoys an eighth consecutive year of growth are rather good. We get the all-new, highly anticipated Panamera this year. Also, 2017Â marks the first full year of sales for the new Porsche 911 and 718 Boxster and Cayman. With these fresh and exciting vehicles in the automaker’s lineup, Porsche certainly looks poised for another year of tremendous growth in North America.
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